A data profile of the people who buy, follow and care about H&M in Poland — modelled from more than twelve digital signal sources. H&M has an estimated audience of 4,536,766 people in Poland.
H&M has an estimated audience of 4,536,766 people in Poland. 80.4% are female, 19.6% are male, average age 36.6. Top brand affinities: Smyk, Skirt, Blouse, Handbags, Super Express.
Top brand affinities include Smyk, Skirt, Blouse, with strongest over-indexing on Smyk (2.33× the country average).
Demographically, the H&M audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical H&M fan in Poland is more female, around 36.6 years old, with strong Individualism tendencies and a notable affinity for Smyk.
The key figures that characterise the H&M profile in Poland.
80.4% are female, 19.6% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 36.6 |
| Estimated audience size | 4,536,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide H&M audience comes from Poland.
| Country | Share |
|---|---|
| United States | 11.5% |
| Germany | 7.6% |
| Japan | 7.5% |
The strongest cross-interests of the H&M audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smyk | Shopping | 2.33× | ||
| 02 | Child development | Business & Career | 2.29× | ||
| 03 | WITTCHEN | Fashion & Accessoires | 1.98× | ||
| 04 | Skirt | Fashion & Accessoires | 1.95× | ||
| 05 | Zara | Shopping | 1.93× | ||
| 06 | Stradivarius | Shopping | 1.93× | ||
| 07 | Blouse | Fashion & Accessoires | 1.84× | ||
| 08 | Sephora | Shopping | 1.80× | ||
| 09 | Super Express | News | 1.76× | ||
| 10 | Sweater | Fashion & Accessoires | 1.75× | ||
| 11 | Manicure | Beauty & Wellness | 1.73× | ||
| 12 | Jacket | Fashion & Accessoires | 1.72× | ||
| 13 | Kindergarten | Kids & Family | 1.68× | ||
| 14 | Handbags | Fashion & Accessoires | 1.64× | ||
| 15 | Childhood | Kids & Family | 1.63× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 17 | M jak miłość | Movies & TV | 1.57× | ||
| 18 | Parent | Kids & Family | 1.56× | ||
| 19 | PUDELEK | News | 1.55× | ||
| 20 | JYSK | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.85× | |
| Early Adopter Mentality | POWER | 1.06× | |
| Need for Security | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.59× | |
| Sustainability | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for H&M. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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