A data profile of the people who buy, follow and care about M jak miłość in Poland — modelled from more than twelve digital signal sources. M jak miłość has an estimated audience of 3,350,169 people in Poland.
M jak miłość has an estimated audience of 3,350,169 people in Poland. 73.0% are female, 27.0% are male, average age 38.1. Top brand affinities: Na dobre i na złe, Onet.pl, Klan (TV series), Cyfrowy Polsat, Polsat.
Top brand affinities include Na dobre i na złe, Onet.pl, Klan (TV series), with strongest over-indexing on Na dobre i na złe (8.37× the country average).
Demographically, the M jak miłość audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical M jak miłość fan in Poland is more female, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Na dobre i na złe.
The key figures that characterise the M jak miłość profile in Poland.
73.0% are female, 27.0% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 38.1 |
| Estimated audience size | 3,350,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 21% |
of the worldwide M jak miłość audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 87.3% |
| Germany | 5.0% |
| United Kingdom | 2.4% |
The strongest cross-interests of the M jak miłość audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Na dobre i na złe | Movies & TV | 8.37× | ||
| 02 | Klan (TV series) | Movies & TV | 8.36× | ||
| 03 | VK (social network) | Internet & Social Media | 7.46× | ||
| 04 | Rowing club | Sports | 6.87× | ||
| 05 | Constitutional law | Politics & Society | 6.51× | ||
| 06 | Polskie Radio | Music & Radio | 5.09× | ||
| 07 | Cyfrowy Polsat | Movies & TV | 4.53× | ||
| 08 | Polsat | Movies & TV | 3.85× | ||
| 09 | Dzień Dobry TVN | Movies & TV | 3.77× | ||
| 10 | Katowice | Travel & Leisure | 3.34× | ||
| 11 | Onet.pl | News | 3.07× | ||
| 12 | TVP Sport | Sports | 2.62× | ||
| 13 | MBank | Business & Career | 2.08× | ||
| 14 | Discount stores | Shopping | 1.92× | ||
| 15 | Coupons | Shopping | 1.71× | ||
| 16 | RTV Euro AGD | Shopping | 1.69× | ||
| 17 | Shopping malls | Shopping | 1.66× | ||
| 18 | Dresses | Fashion & Accessoires | 1.61× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 20 | Onet Wiadomości | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.77× | |
| Urban Lifestyle | OPEN | 1.61× | |
| Travelling | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for M jak miłość. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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