A data profile of the people who buy, follow and care about Coupons in Poland — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 6,059,394 people in Poland.
Coupons has an estimated audience of 6,059,394 people in Poland. 69.6% are female, 30.4% are male, average age 41.7. Top brand affinities: Skirt, Blouse, Super Express, Smyk, Office 365.
Top brand affinities include Skirt, Blouse, Super Express, with strongest over-indexing on Skirt (1.68× the country average).
Demographically, the Coupons audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Coupons fan in Poland is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Skirt.
The key figures that characterise the Coupons profile in Poland.
69.6% are female, 30.4% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 41.7 |
| Estimated audience size | 6,059,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Coupons audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eau de toilette | Beauty & Wellness | 2.87× | ||
| 02 | Child development | Business & Career | 2.46× | ||
| 03 | Uniqlo | Shopping | 2.23× | ||
| 04 | Tablecloth | Home & Garden | 2.14× | ||
| 05 | Shellac | Beauty & Wellness | 2.02× | ||
| 06 | Bonprix | Shopping | 1.97× | ||
| 07 | Office 365 | Technology & Electronics | 1.85× | ||
| 08 | Vendor | Business & Career | 1.82× | ||
| 09 | Stuffed toy | Kids & Family | 1.78× | ||
| 10 | Skirt | Fashion & Accessoires | 1.68× | ||
| 11 | Smyk | Shopping | 1.68× | ||
| 12 | Plus-size clothing | Fashion & Accessoires | 1.68× | ||
| 13 | Causeway Bay | Travel & Leisure | 1.67× | ||
| 14 | Curtain | Home & Garden | 1.66× | ||
| 15 | Blouse | Fashion & Accessoires | 1.63× | ||
| 16 | Super Express | News | 1.62× | ||
| 17 | Mentha | Food & Beverages | 1.62× | ||
| 18 | Manicure | Beauty & Wellness | 1.54× | ||
| 19 | Middle school | Business & Career | 1.53× | ||
| 20 | Prime (film) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.43× | |
| Early Adopter Mentality | POWER | 1.09× | |
| Price Sensitivity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Sustainability | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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