A data profile of the people who buy, follow and care about Manicure in Poland — modelled from more than twelve digital signal sources. Manicure has an estimated audience of 2,864,064 people in Poland.
Manicure has an estimated audience of 2,864,064 people in Poland. 87.0% are female, 13.0% are male, average age 36.5. Top brand affinities: Pedicure, Nail salon, Artificial nails, Nail art, Shellac.
Top brand affinities include Pedicure, Nail salon, Artificial nails, with strongest over-indexing on Pedicure (6.14× the country average).
Demographically, the Manicure audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Manicure fan in Poland is more female, around 36.5 years old, with strong Individualism tendencies and a notable affinity for Pedicure.
The key figures that characterise the Manicure profile in Poland.
87.0% are female, 13.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 87.0% |
| Male | 13.0% |
| Average age | 36.5 |
| Estimated audience size | 2,864,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Manicure audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 12.4% |
| Italy | 5.4% |
The strongest cross-interests of the Manicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedicure | Beauty & Wellness | 6.14× | ||
| 02 | Artificial nails | Beauty & Wellness | 4.90× | ||
| 03 | Nail salon | Beauty & Wellness | 4.86× | ||
| 04 | Shellac | Beauty & Wellness | 4.03× | ||
| 05 | Nail art | Beauty & Wellness | 3.88× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 3.50× | ||
| 07 | Waxing | Beauty & Wellness | 3.33× | ||
| 08 | Nail polish | Beauty & Wellness | 3.24× | ||
| 09 | Permanent makeup | Beauty & Wellness | 3.06× | ||
| 10 | Cosmetology | Beauty & Wellness | 2.61× | ||
| 11 | Sephora | Shopping | 2.37× | ||
| 12 | Skirt | Fashion & Accessoires | 2.29× | ||
| 13 | Smyk | Shopping | 2.27× | ||
| 14 | Blouse | Fashion & Accessoires | 2.17× | ||
| 15 | Super Express | News | 2.10× | ||
| 16 | Handbags | Fashion & Accessoires | 1.94× | ||
| 17 | Notino | Shopping | 1.82× | ||
| 18 | Dresses | Fashion & Accessoires | 1.67× | ||
| 19 | Shopping malls | Shopping | 1.63× | ||
| 20 | Recipes | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.20× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Urban Lifestyle | OPEN | 0.53× | |
| Price Sensitivity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Manicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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