A data profile of the people who buy, follow and care about Super Express in Poland — modelled from more than twelve digital signal sources. Super Express has an estimated audience of 4,349,935 people in Poland.
Super Express has an estimated audience of 4,349,935 people in Poland. 72.0% are female, 28.0% are male, average age 40.2. Top brand affinities: BP, IKEA, Lidl, Recipes, Furniture.
Top brand affinities include BP, IKEA, Lidl, with strongest over-indexing on BP (2.33× the country average).
Demographically, the Super Express audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Super Express fan in Poland is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for BP.
The key figures that characterise the Super Express profile in Poland.
72.0% are female, 28.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 40.2 |
| Estimated audience size | 4,349,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 21% |
The strongest cross-interests of the Super Express audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BP | Cars & Mobility | 2.33× | ||
| 02 | Lidl | Shopping | 1.92× | ||
| 03 | Recipes | Food & Beverages | 1.91× | ||
| 04 | Carrefour | Shopping | 1.91× | ||
| 05 | Home Appliances | Home & Garden | 1.91× | ||
| 06 | Discounts and allowances | Shopping | 1.82× | ||
| 07 | IKEA | Home & Garden | 1.80× | ||
| 08 | Handbags | Fashion & Accessoires | 1.78× | ||
| 09 | Discount stores | Shopping | 1.75× | ||
| 10 | Boutiques | Fashion & Accessoires | 1.72× | ||
| 11 | Shopping malls | Shopping | 1.66× | ||
| 12 | Furniture | Home & Garden | 1.64× | ||
| 13 | Ryanair | Travel & Leisure | 1.63× | ||
| 14 | Coupons | Shopping | 1.62× | ||
| 15 | Cooking | Food & Beverages | 1.57× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 17 | AliExpress | Shopping | 1.56× | ||
| 18 | Auchan | Shopping | 1.53× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.51× | ||
| 20 | Kaufland | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.78× | |
| Convenience Orientation | PREMIUM | 1.71× | |
| Creativity | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Career Orientation | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Super Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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