A data profile of the people who buy, follow and care about Jewelry in Poland — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 7,571,450 people in Poland.
Jewelry has an estimated audience of 7,571,450 people in Poland. 69.9% are female, 30.1% are male, average age 41.0. Top brand affinities: Super Express, Smyk, Office 365, Child development, Bonprix.
Top brand affinities include Super Express, Smyk, Office 365, with strongest over-indexing on Super Express (1.51× the country average).
Demographically, the Jewelry audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Jewelry fan in Poland is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the Jewelry profile in Poland.
69.9% are female, 30.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 41.0 |
| Estimated audience size | 7,571,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Jewelry audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mahjong | Games | 2.08× | ||
| 02 | Tablecloth | Home & Garden | 1.94× | ||
| 03 | Bonprix | Shopping | 1.86× | ||
| 04 | Winiary (company) | Food & Beverages | 1.84× | ||
| 05 | Child development | Business & Career | 1.72× | ||
| 06 | Magnolia (film) | Movies & TV | 1.72× | ||
| 07 | Causeway Bay | Travel & Leisure | 1.71× | ||
| 08 | Vendor | Business & Career | 1.70× | ||
| 09 | Uniqlo | Shopping | 1.70× | ||
| 10 | Curtain | Home & Garden | 1.61× | ||
| 11 | Epilator | Beauty & Wellness | 1.61× | ||
| 12 | Ranch | Travel & Leisure | 1.61× | ||
| 13 | Plus-size clothing | Fashion & Accessoires | 1.58× | ||
| 14 | Highball | Food & Beverages | 1.56× | ||
| 15 | Office 365 | Technology & Electronics | 1.55× | ||
| 16 | Sugarcane | Food & Beverages | 1.55× | ||
| 17 | Mojito | Food & Beverages | 1.52× | ||
| 18 | Super Express | News | 1.51× | ||
| 19 | Shellac | Beauty & Wellness | 1.51× | ||
| 20 | Smyk | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Price Sensitivity | PREMIUM | 1.04× | |
| Early Adopter Mentality | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Sustainability | BALANCE | 0.68× | |
| Urban Lifestyle | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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