A data profile of the people who buy, follow and care about Jewelry in Australia — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 9,048,849 people in Australia.
The average Jewelry fan in Australia is 42.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Shoe insert, Kurta, Home accessories, with strongest over-indexing on Shoe insert (1.52× the country average).
Demographically, the Jewelry audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Jewelry fan in Australia is more female, around 42.2 years old, with strong Creativity tendencies and a notable affinity for Shoe insert.
The key figures that characterise the Jewelry profile in Australia.
65.7% are female, 34.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 42.2 |
| Estimated audience size | 9,048,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Jewelry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~2.5M | 1.11× | |
| 02 | Victoria | ~3M | 1.09× | |
| 03 | New South Wales | ~3.5M | 1.06× | |
| 04 | Western Australia | ~1M | 1.04× | |
| 05 | South Australia | ~700K | 0.99× | |
| 06 | Tasmania | ~200K | 0.94× | |
| 07 | Australian Capital Territory | ~200K | 0.93× | |
| 08 | Northern Territory | ~80K | 0.91× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salwar (Punjabi) Suit | Fashion & Accessoires | 2.34× | ||
| 02 | Mirraw | Fashion & Accessoires | 2.22× | ||
| 03 | Islam and clothing | Fashion & Accessoires | 2.19× | ||
| 04 | Police auction | Politics & Society | 2.18× | ||
| 05 | Kurta | Fashion & Accessoires | 2.06× | ||
| 06 | Monção | Travel & Leisure | 1.90× | ||
| 07 | Modlily | Fashion & Accessoires | 1.69× | ||
| 08 | LightInTheBox | Fashion & Accessoires | 1.66× | ||
| 09 | Sewing circle | Home & Garden | 1.64× | ||
| 10 | Home accessories | Home & Garden | 1.63× | ||
| 11 | Coin purse | Fashion & Accessoires | 1.60× | ||
| 12 | Samantha Armytage | Movies & TV | 1.55× | ||
| 13 | Abaya | Fashion & Accessoires | 1.55× | ||
| 14 | Best Friends Forever (TV series) | Movies & TV | 1.54× | ||
| 15 | Shoe insert | Health | 1.52× | ||
| 16 | Satchel | Kids & Family | 1.52× | ||
| 17 | Tunic | Fashion & Accessoires | 1.51× | ||
| 18 | Estate jewelery | Fashion & Accessoires | 1.51× | ||
| 19 | Moringa oleifera | Food & Beverages | 1.50× | ||
| 20 | Charles Bukowski | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Price Sensitivity | PREMIUM | 1.10× | |
| Design Affinity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.77× |
Jewelry has an estimated audience of 9,048,849 people in Australia, concentrated in New South Wales and Victoria.
65.7% of Jewelry fans are female, 34.3% are male, with an average age of 42.2 years.
Jewelry fans show strongest brand affinity for Shoe insert (1.52×), Kurta (2.06×), and Home accessories (1.63×) over the country average.
Jewelry fans in Australia are most concentrated in New South Wales (reach ~3.5M), Victoria (reach ~3M), and Queensland (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on Kurta (2.06×), Home accessories (1.63×), Samantha Armytage (1.55×), and Tunic (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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