A data profile of the people who buy, follow and care about Jewelry in Colombia — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 5,876,685 people in Colombia.
Jewelry has an estimated audience of 5,876,685 people in Colombia. 60.5% are female, 39.5% are male, average age 34.9. Top brand affinities: Eudora, Kansas, Sara Lee Corporation.
Top brand affinities include Eudora, Kansas, Sara Lee Corporation, with strongest over-indexing on Eudora, Kansas (1.78× the country average).
Demographically, the Jewelry audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Creativity, Risk Appetite.
The typical Jewelry fan in Colombia is more female, around 34.9 years old, with strong Creativity tendencies and a notable affinity for Eudora, Kansas.
The key figures that characterise the Jewelry profile in Colombia.
60.5% are female, 39.5% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 34.9 |
| Estimated audience size | 5,876,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Jewelry audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.78× | ||
| 02 | Sara Lee Corporation | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Risk Appetite | THRILL | 0.84× | |
| Indulgence | JOY | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Individualism | JOY | 0.58× | |
| Career Orientation | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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