A data profile of the people who buy, follow and care about Jewelry in Switzerland — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 2,611,242 people in Switzerland.
The average Jewelry fan in Switzerland is 42.4 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Swarovski, Blouse, Bonprix, with strongest over-indexing on Swarovski (1.68× the country average).
Demographically, the Jewelry audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 26 regions tracked by Rascasse.
The typical Jewelry fan in Switzerland is more female, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Swarovski.
The key figures that characterise the Jewelry profile in Switzerland.
59.3% are female, 40.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.4 |
| Estimated audience size | 2,611,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Jewelry audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~800K | 1.80× | |
| 02 | Aargau | ~300K | 1.67× | |
| 03 | Canton of St. Gallen | ~200K | 1.59× | |
| 04 | Canton of Bern | ~400K | 1.56× | |
| 05 | Canton of Geneva | ~300K | 1.50× | |
| 06 | Thurgau | ~100K | 1.49× | |
| 07 | Graubünden | ~90K | 1.49× | |
| 08 | Luzern | ~200K | 1.41× | |
| 09 | Solothurn | ~90K | 1.34× | |
| 10 | Schwyz | ~50K | 1.27× | |
| 11 | Basel-City | ~100K | 1.22× | |
| 12 | Basel-Landschaft | ~70K | 1.21× | |
| 13 | Canton of Zug | ~40K | 1.18× | |
| 14 | Vaud | ~300K | 1.10× | |
| 15 | Schaffhausen | ~20K | 1.00× | |
| 16 | Canton of Nidwalden | ~9K | 0.93× | |
| 17 | Canton of Glarus | ~9K | 0.93× | |
| 18 | Appenzell Innerrhoden | ~3K | 0.92× | |
| 19 | Canton of Obwalden | ~9K | 0.91× | |
| 20 | Appenzell Ausserrhoden | ~10K | 0.90× | |
| 21 | Uri | ~8K | 0.90× | |
| 22 | Neuchatel | ~50K | 0.88× | |
| 23 | Jura | ~20K | 0.86× | |
| 24 | Valais | ~80K | 0.75× | |
| 25 | Fribourg | ~70K | 0.75× | |
| 26 | Ticino | ~80K | 0.73× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniel Swarovski | Business & Career | 2.00× | ||
| 02 | Filigree | Home & Garden | 1.72× | ||
| 03 | Swarovski | Fashion & Accessoires | 1.68× | ||
| 04 | Karma yoga | Health | 1.62× | ||
| 05 | Paul Valentine | Fashion & Accessoires | 1.61× | ||
| 06 | Bonprix | Shopping | 1.59× | ||
| 07 | Bader Versand | Shopping | 1.59× | ||
| 08 | Priceminister | Technology & Electronics | 1.58× | ||
| 09 | Cashback reward program | Shopping | 1.57× | ||
| 10 | Koodi | Kids & Family | 1.56× | ||
| 11 | My Name Necklace | Fashion & Accessoires | 1.54× | ||
| 12 | 77Onlineshop | Shopping | 1.54× | ||
| 13 | Ball gown | Fashion & Accessoires | 1.53× | ||
| 14 | Blouse | Fashion & Accessoires | 1.52× | ||
| 15 | Widowspeak | Music & Radio | 1.52× | ||
| 16 | Fear of Men | Music & Radio | 1.52× | ||
| 17 | Lower Dens | Music & Radio | 1.52× | ||
| 18 | Choir Boy | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.14× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Sustainability | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× |
Jewelry has an estimated audience of 2,611,242 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
59.3% of Jewelry fans are female, 40.7% are male, with an average age of 42.4 years.
Jewelry fans show strongest brand affinity for Swarovski (1.68×), Blouse (1.52×), and Bonprix (1.59×) over the country average.
Jewelry fans in Switzerland are most concentrated in Canton of Zürich (reach ~800K), Canton of Bern (reach ~400K), and Vaud (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on Blouse (1.52×), Bonprix (1.59×), Karma yoga (1.62×), and My Name Necklace (1.54×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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