A data profile of the people who buy, follow and care about Jewelry in Indonesia — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 8,662,046 people in Indonesia.
The average Jewelry fan in Indonesia is 36.0 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, Bali.
Top brand affinities include Tunic, Web fiction, Jewelry design, with strongest over-indexing on Tunic (1.54× the country average).
Demographically, the Jewelry audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Jewelry fan in Indonesia is more female, around 36.0 years old, with strong Individualism tendencies and a notable affinity for Tunic.
The key figures that characterise the Jewelry profile in Indonesia.
57.9% are female, 42.1% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 36.0 |
| Estimated audience size | 8,662,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Jewelry audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~1M | 5.77× | |
| 02 | West Nusa Tenggara | ~200K | 1.91× | |
| 03 | Special Region of Yogyakarta | ~200K | 1.72× | |
| 04 | Jakarta | ~1M | 1.52× | |
| 05 | Central Sulawesi | ~100K | 1.43× | |
| 06 | Banten | ~400K | 1.22× | |
| 07 | East Java | ~1M | 1.05× | |
| 08 | Central Java | ~900K | 1.04× | |
| 09 | South Kalimantan | ~100K | 1.00× | |
| 10 | West Java | ~1.5M | 0.94× | |
| 11 | Riau | ~200K | 0.94× | |
| 12 | Bangka-Belitung Islands | ~40K | 0.94× | |
| 13 | West Papua | ~30K | 0.94× | |
| 14 | Riau Islands | ~90K | 0.93× | |
| 15 | West Sulawesi | ~30K | 0.92× | |
| 16 | West Sumatra | ~100K | 0.91× | |
| 17 | North Kalimantan | ~20K | 0.91× | |
| 18 | North Sulawesi | ~80K | 0.90× | |
| 19 | Central Kalimantan | ~60K | 0.89× | |
| 20 | Gorontalo (disambiguation)(2) | ~30K | 0.89× | |
| 21 | North Maluku | ~30K | 0.89× | |
| 22 | Lampung | ~200K | 0.88× | |
| 23 | East Kalimantan | ~100K | 0.88× | |
| 24 | Bengkulu | ~60K | 0.87× | |
| 25 | Papua (province) | ~40K | 0.87× | |
| 26 | Maluku | ~30K | 0.87× | |
| 27 | Jambi | ~80K | 0.85× | |
| 28 | South Sumatra | ~200K | 0.84× | |
| 29 | West Kalimantan | ~100K | 0.82× | |
| 30 | Southeast Sulawesi | ~50K | 0.82× | |
| 31 | East Nusa Tenggara | ~70K | 0.77× | |
| 32 | Aceh | ~90K | 0.75× | |
| 33 | North Sumatra | ~300K | 0.71× | |
| 34 | South Sulawesi | ~200K | 0.70× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rhodium | Business & Career | 2.06× | ||
| 02 | Mexican Navy | Politics & Society | 1.77× | ||
| 03 | Web fiction | Literature | 1.76× | ||
| 04 | Plated | Shopping | 1.75× | ||
| 05 | Arranged marriage | Kids & Family | 1.67× | ||
| 06 | Dorado, Puerto Rico | Travel & Leisure | 1.66× | ||
| 07 | Shopaholic (novels) | Literature | 1.64× | ||
| 08 | Defence Force F.C. | Sports | 1.64× | ||
| 09 | Wardah Cosmetics | Beauty & Wellness | 1.64× | ||
| 10 | sophie paris | Shopping | 1.62× | ||
| 11 | Farmen | Movies & TV | 1.61× | ||
| 12 | Angela (band) | Music & Radio | 1.59× | ||
| 13 | Shoppers Drug Mart | Shopping | 1.58× | ||
| 14 | Tunic | Fashion & Accessoires | 1.54× | ||
| 15 | FACS | Music & Radio | 1.54× | ||
| 16 | Young Widows | Music & Radio | 1.54× | ||
| 17 | Jewelry design | Fashion & Accessoires | 1.53× | ||
| 18 | Baju Kurung | Travel & Leisure | 1.53× | ||
| 19 | Vincenzo Montella | Sports | 1.53× | ||
| 20 | Zaskia Adya Mecca | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.18× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Risk Appetite | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Early Adopter Mentality | POWER | 0.46× | |
| Travelling | THRILL | 0.49× |
Jewelry has an estimated audience of 8,662,046 people in Indonesia, concentrated in West Java and Jakarta.
57.9% of Jewelry fans are female, 42.1% are male, with an average age of 36.0 years.
Jewelry fans show strongest brand affinity for Tunic (1.54×), Web fiction (1.76×), and Jewelry design (1.53×) over the country average.
Jewelry fans in Indonesia are most concentrated in West Java (reach ~1.5M), Jakarta (reach ~1M), and Bali (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on Web fiction (1.76×), Jewelry design (1.53×), Baju Kurung (1.53×), and Zaskia Adya Mecca (1.5×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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