A data profile of the people who buy, follow and care about BP in Poland — modelled from more than twelve digital signal sources. BP has an estimated audience of 5,393,724 people in Poland.
BP has an estimated audience of 5,393,724 people in Poland. 41.7% are female, 58.3% are male, average age 39.0. Top brand affinities: Circle K, Gasoline, Diesel fuel, ExxonMobil, Google Maps.
Top brand affinities include Circle K, Gasoline, Diesel fuel, with strongest over-indexing on Circle K (38.92× the country average).
Demographically, the BP audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
The typical BP fan in Poland is more male, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Circle K.
The key figures that characterise the BP profile in Poland.
41.7% are female, 58.3% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 39.0 |
| Estimated audience size | 5,393,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide BP audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 12.6% |
| Poland | 9.4% |
The strongest cross-interests of the BP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ExxonMobil | Cars & Mobility | 41.99× | ||
| 02 | Circle K | Shopping | 38.92× | ||
| 03 | Lukoil | Cars & Mobility | 34.55× | ||
| 04 | GPS navigation software | Technology & Electronics | 30.83× | ||
| 05 | Castrol | Cars & Mobility | 18.39× | ||
| 06 | Gasoline | Cars & Mobility | 16.87× | ||
| 07 | Payback | Shopping | 14.12× | ||
| 08 | Filling station | Cars & Mobility | 12.62× | ||
| 09 | Diesel fuel | Cars & Mobility | 12.37× | ||
| 10 | Road trip | Travel & Leisure | 12.18× | ||
| 11 | Petroleum industry | Business & Career | 10.24× | ||
| 12 | Petroleum | Cars & Mobility | 10.01× | ||
| 13 | Fuel | Cars & Mobility | 8.74× | ||
| 14 | Convenience store | Food & Beverages | 8.54× | ||
| 15 | Diesel engine | Cars & Mobility | 7.23× | ||
| 16 | Farmer | Home & Garden | 5.09× | ||
| 17 | Google Maps | Internet & Social Media | 3.48× | ||
| 18 | Onet Wiadomości | News | 2.04× | ||
| 19 | Auchan | Shopping | 1.83× | ||
| 20 | Fakt | News | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.39× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Early Adopter Mentality | POWER | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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