A data profile of the people who buy, follow and care about BP in Australia — modelled from more than twelve digital signal sources. BP has an estimated audience of 4,786,128 people in Australia.
The average BP fan in Australia is 36.9 years old, balanced, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include ABC News (Australia), Petroleum, Charcoal, with strongest over-indexing on ABC News (Australia) (3.88× the country average).
Demographically, the BP audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical BP fan in Australia is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for ABC News (Australia).
The key figures that characterise the BP profile in Australia.
47.0% are female, 53.0% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 36.9 |
| Estimated audience size | 4,786,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide BP audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 12.6% |
| Poland | 9.4% |
Where the BP audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~1M | 1.75× | |
| 02 | Victoria | ~1.5M | 1.17× | |
| 03 | Tasmania | ~100K | 1.16× | |
| 04 | Queensland | ~1M | 1.01× | |
| 05 | South Australia | ~400K | 0.93× | |
| 06 | New South Wales | ~1.5M | 0.77× | |
| 07 | Northern Territory | ~30K | 0.75× | |
| 08 | Australian Capital Territory | ~50K | 0.47× |
The strongest cross-interests of the BP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy service company | Home & Garden | 21.18× | ||
| 02 | Chevron Corporation | Home & Garden | 19.38× | ||
| 03 | Sideboard | Home & Garden | 12.92× | ||
| 04 | Fossil fuel | Politics & Society | 12.76× | ||
| 05 | Coal | Home & Garden | 10.27× | ||
| 06 | Charcoal | Home & Garden | 9.52× | ||
| 07 | Petroleum industry | Business & Career | 9.44× | ||
| 08 | Wind power | Home & Garden | 8.13× | ||
| 09 | Petroleum | Cars & Mobility | 7.44× | ||
| 10 | Gold mining | Business & Career | 7.12× | ||
| 11 | Food preservation | Food & Beverages | 6.58× | ||
| 12 | Fuel | Cars & Mobility | 5.11× | ||
| 13 | Electricity generation | Home & Garden | 5.09× | ||
| 14 | Food processing | Food & Beverages | 4.95× | ||
| 15 | Photovoltaics | Home & Garden | 4.39× | ||
| 16 | Packaging and labeling | Business & Career | 4.36× | ||
| 17 | Solar System | Travel & Leisure | 4.01× | ||
| 18 | ABC News (Australia) | Movies & TV | 3.88× | ||
| 19 | Mining | Business & Career | 3.26× | ||
| 20 | Energy | Home & Garden | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.30× | |
| Urban Lifestyle | OPEN | 1.18× | |
| Healthy Lifestyle | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Creativity | OPEN | 0.69× | |
| Design Affinity | PREMIUM | 0.71× |
BP's target market in Australia covers an estimated 4,786,128 people, concentrated in Victoria and New South Wales.
47.0% of the BP audience are female, 53.0% are male, with an average age of 36.9 years.
BP fans show strongest brand affinity for ABC News (Australia) (3.88×), Petroleum (7.44×), and Charcoal (9.52×) over the country average.
BP fans in Australia are most concentrated in Victoria (reach ~1.5M), New South Wales (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond BP itself, the audience over-indexes on Petroleum (7.44×), Charcoal (9.52×), Coal (10.27×), and Fossil fuel (12.76×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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