A data profile of the people who buy, follow and care about Energy in Australia — modelled from more than twelve digital signal sources. Energy has an estimated audience of 7,608,453 people in Australia.
The average Energy fan in Australia is 43.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Origin Energy, Renewable energy, Solar power, with strongest over-indexing on Origin Energy (2.38× the country average).
Demographically, the Energy audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Energy fan in Australia is more female, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Origin Energy.
The key figures that characterise the Energy profile in Australia.
58.0% are female, 42.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.8 |
| Estimated audience size | 7,608,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Energy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~700K | 1.15× | |
| 02 | New South Wales | ~3M | 1.12× | |
| 03 | Queensland | ~2M | 1.10× | |
| 04 | Victoria | ~2.5M | 1.03× | |
| 05 | Australian Capital Territory | ~200K | 1.02× | |
| 06 | Western Australia | ~900K | 0.98× | |
| 07 | Northern Territory | ~70K | 0.92× | |
| 08 | Tasmania | ~100K | 0.83× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origin Energy | Home & Garden | 2.38× | ||
| 02 | Photovoltaic system | Home & Garden | 2.30× | ||
| 03 | Solar cell | Home & Garden | 2.02× | ||
| 04 | Arthritis awareness | Health | 1.81× | ||
| 05 | Solar panel | Home & Garden | 1.74× | ||
| 06 | Sustainable energy | Home & Garden | 1.73× | ||
| 07 | Retirement community | Kids & Family | 1.72× | ||
| 08 | Hormone | Health | 1.72× | ||
| 09 | Solar power | Home & Garden | 1.69× | ||
| 10 | Retirement | Business & Career | 1.64× | ||
| 11 | Photovoltaics | Home & Garden | 1.62× | ||
| 12 | Renewable energy | Business & Career | 1.61× | ||
| 13 | Human gastrointestinal tract | Health | 1.61× | ||
| 14 | River cruise | Travel & Leisure | 1.57× | ||
| 15 | Old age | Politics & Society | 1.56× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 17 | Pension | Business & Career | 1.54× | ||
| 18 | Drill | Home & Garden | 1.54× | ||
| 19 | Electric power | Home & Garden | 1.52× | ||
| 20 | Joint | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.12× | |
| DIY Mentality | THRILL | 1.08× | |
| Family Orientation | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Indulgence | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× |
Energy has an estimated audience of 7,608,453 people in Australia, concentrated in New South Wales and Victoria.
58.0% of Energy fans are female, 42.0% are male, with an average age of 43.8 years.
Energy fans show strongest brand affinity for Origin Energy (2.38×), Renewable energy (1.61×), and Solar power (1.69×) over the country average.
Energy fans in Australia are most concentrated in New South Wales (reach ~3M), Victoria (reach ~2.5M), and Queensland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Renewable energy (1.61×), Solar power (1.69×), Retirement community (1.72×), and Solar panel (1.74×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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