A data profile of the people who buy, follow and care about Energy in South Africa — modelled from more than twelve digital signal sources. Energy has an estimated audience of 2,026,029 people in South Africa.
Energy has an estimated audience of 2,026,029 people in South Africa. 58.4% are female, 41.6% are male, average age 37.9. Top brand affinities: Fuel economy in automobiles, Rent-to-own, Heat engine, Airbag, Power steering.
Top brand affinities include Fuel economy in automobiles, Rent-to-own, Heat engine, with strongest over-indexing on Fuel economy in automobiles (1.51× the country average).
Demographically, the Energy audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Energy fan in South Africa is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Fuel economy in automobiles.
The key figures that characterise the Energy profile in South Africa.
58.4% are female, 41.6% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 37.9 |
| Estimated audience size | 2,026,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Energy audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deutsche Tourenwagen Meisterschaft | Sports | 2.14× | ||
| 02 | Heat engine | Home & Garden | 1.92× | ||
| 03 | Opel Corsa | Cars & Mobility | 1.68× | ||
| 04 | Capsule (pharmacy) | Health | 1.68× | ||
| 05 | Turbocharged Direct Injection | Cars & Mobility | 1.62× | ||
| 06 | Tow hitch | Cars & Mobility | 1.62× | ||
| 07 | Toyota Avanza | Cars & Mobility | 1.61× | ||
| 08 | CD player | Technology & Electronics | 1.60× | ||
| 09 | Cruise control | Cars & Mobility | 1.59× | ||
| 10 | Petrol engine | Cars & Mobility | 1.59× | ||
| 11 | Power steering | Cars & Mobility | 1.58× | ||
| 12 | Sunroof | Cars & Mobility | 1.58× | ||
| 13 | Steering wheel | Cars & Mobility | 1.58× | ||
| 14 | Vehicle door | Cars & Mobility | 1.58× | ||
| 15 | Toyota HiAce | Cars & Mobility | 1.56× | ||
| 16 | Airbag | Cars & Mobility | 1.54× | ||
| 17 | Rent-to-own | Home & Garden | 1.53× | ||
| 18 | Common rail | Cars & Mobility | 1.52× | ||
| 19 | Fuel economy in automobiles | Cars & Mobility | 1.51× | ||
| 20 | Alloy wheel | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.70× | |
| Social Media Usage | JOY | 0.69× | |
| Patriotism | CONSERVATISM | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.44× | |
| Travelling | THRILL | 0.46× | |
| Patriotism | CONSERVATISM | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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