Rascasse Audience Intelligence

Energy Audience in Colombia

A data profile of the people who buy, follow and care about Energy in Colombia — modelled from more than twelve digital signal sources. Energy has an estimated audience of 3,773,548 people in Colombia.

#246among Topic in Colombia
#14in Home & Garden

Energy has an estimated audience of 3,773,548 people in Colombia. 54.8% are female, 45.2% are male, average age 36.2. Top brand affinities: Food science, Ravenna, Caseros, Buenos Aires, Dump truck, Medical diagnosis.

Top brand affinities include Food science, Ravenna, Caseros, Buenos Aires, with strongest over-indexing on Food science (1.71× the country average).

Demographically, the Energy audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Indulgence.

The typical Energy fan in Colombia is balanced, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Food science.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Energy profile in Colombia.

Audience size
3.8M
in Colombia
Gender
54.8%
45.2% male
Age
36.2
average years
Country rank
#341
Topic in Colombia
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy fans

54.8% are female, 45.2% are male, average age 36.2.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Energy audience in Colombia
MetricValue
Female54.8%
Male45.2%
Average age36.2
Estimated audience size3,773,548
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Energy audience in Colombia
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Energy audience comes from Colombia.

Worldwide audience distribution share by country for Energy
CountryShare
United States22.7%
United Kingdom5.4%
Brazil5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy audience
#·InterestCategoryAffinity×
01Heat engineHome & Garden2.12×
02Food scienceBusiness & Career1.71×
03Tres de Febrero PartidoTravel & Leisure1.65×
04Dump truckCars & Mobility1.64×
05Wild fisheriesTravel & Leisure1.63×
06Haul truckCars & Mobility1.63×
07Fishing techniquesSports1.63×
08Machine (mechanical)Business & Career1.60×
09RavennaTravel & Leisure1.57×
10La Línea de la ConcepciónTravel & Leisure1.57×
11Caseros, Buenos AiresTravel & Leisure1.56×
12SpearfishingSports1.56×
13Vila Pouca de AguiarTravel & Leisure1.56×
14Los RemediosTravel & Leisure1.55×
15Vila Real DistrictTravel & Leisure1.54×
16Chemical industryBusiness & Career1.53×
17Absolute (philosophy)Politics & Society1.53×
18Power (physics)Business & Career1.52×
19ArbitrationBusiness & Career1.52×
20Medical diagnosisHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Energy audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.60×
IndulgenceJOY1.21×
Risk AppetiteTHRILL1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Energy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
IndividualismJOY0.72×
CreativityOPEN0.90×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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