A data profile of the people who buy, follow and care about Energy in Colombia — modelled from more than twelve digital signal sources. Energy has an estimated audience of 3,773,548 people in Colombia.
Energy has an estimated audience of 3,773,548 people in Colombia. 54.8% are female, 45.2% are male, average age 36.2. Top brand affinities: Food science, Ravenna, Caseros, Buenos Aires, Dump truck, Medical diagnosis.
Top brand affinities include Food science, Ravenna, Caseros, Buenos Aires, with strongest over-indexing on Food science (1.71× the country average).
Demographically, the Energy audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Energy fan in Colombia is balanced, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Food science.
The key figures that characterise the Energy profile in Colombia.
54.8% are female, 45.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 36.2 |
| Estimated audience size | 3,773,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Energy audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat engine | Home & Garden | 2.12× | ||
| 02 | Food science | Business & Career | 1.71× | ||
| 03 | Tres de Febrero Partido | Travel & Leisure | 1.65× | ||
| 04 | Dump truck | Cars & Mobility | 1.64× | ||
| 05 | Wild fisheries | Travel & Leisure | 1.63× | ||
| 06 | Haul truck | Cars & Mobility | 1.63× | ||
| 07 | Fishing techniques | Sports | 1.63× | ||
| 08 | Machine (mechanical) | Business & Career | 1.60× | ||
| 09 | Ravenna | Travel & Leisure | 1.57× | ||
| 10 | La Línea de la Concepción | Travel & Leisure | 1.57× | ||
| 11 | Caseros, Buenos Aires | Travel & Leisure | 1.56× | ||
| 12 | Spearfishing | Sports | 1.56× | ||
| 13 | Vila Pouca de Aguiar | Travel & Leisure | 1.56× | ||
| 14 | Los Remedios | Travel & Leisure | 1.55× | ||
| 15 | Vila Real District | Travel & Leisure | 1.54× | ||
| 16 | Chemical industry | Business & Career | 1.53× | ||
| 17 | Absolute (philosophy) | Politics & Society | 1.53× | ||
| 18 | Power (physics) | Business & Career | 1.52× | ||
| 19 | Arbitration | Business & Career | 1.52× | ||
| 20 | Medical diagnosis | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Indulgence | JOY | 1.21× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Individualism | JOY | 0.72× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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