A data profile of the people who buy, follow and care about Energy in Ireland — modelled from more than twelve digital signal sources. Energy has an estimated audience of 1,424,094 people in Ireland.
Energy has an estimated audience of 1,424,094 people in Ireland. 59.8% are female, 40.2% are male, average age 44.0. Top brand affinities: Metabolism, Clinical trial, Energy level, Apple cider vinegar, Probiotic.
Top brand affinities include Metabolism, Clinical trial, Energy level, with strongest over-indexing on Metabolism (1.53× the country average).
Demographically, the Energy audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Energy fan in Ireland is more female, around 44.0 years old, with strong Design Affinity tendencies and a notable affinity for Metabolism.
The key figures that characterise the Energy profile in Ireland.
59.8% are female, 40.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.0 |
| Estimated audience size | 1,424,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Energy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple cider vinegar | Food & Beverages | 1.78× | ||
| 02 | Vitamin Angels | Health | 1.74× | ||
| 03 | Energy level | Home & Garden | 1.59× | ||
| 04 | Serotonin | Health | 1.59× | ||
| 05 | Probiotic | Health | 1.58× | ||
| 06 | Vinegar | Food & Beverages | 1.58× | ||
| 07 | Pomegranate | Food & Beverages | 1.58× | ||
| 08 | Vishen Lakhiani | Business & Career | 1.57× | ||
| 09 | Antioxidant | Health | 1.56× | ||
| 10 | I.Sat | Movies & TV | 1.56× | ||
| 11 | Positive Energy+ | Health | 1.56× | ||
| 12 | Gastroenterology | Health | 1.55× | ||
| 13 | Gummy bear | Food & Beverages | 1.54× | ||
| 14 | Metabolism | Health | 1.53× | ||
| 15 | Clinical trial | Health | 1.51× | ||
| 16 | Gummi candy | Food & Beverages | 1.51× | ||
| 17 | Figure 8 racing | Cars & Mobility | 1.51× | ||
| 18 | Organic certification | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.18× | |
| Travelling | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.65× | |
| Need for Security | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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