A data profile of the people who buy, follow and care about Energy in Belgium — modelled from more than twelve digital signal sources. Energy has an estimated audience of 2,200,456 people in Belgium.
The average Energy fan in Belgium is 44.8 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Antwerp.
Top brand affinities include Solar panel, Photovoltaic system, Efficient energy use, with strongest over-indexing on Solar panel (2.39× the country average).
Demographically, the Energy audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Energy fan in Belgium is balanced, around 44.8 years old, with strong Travelling tendencies and a notable affinity for Solar panel.
The key figures that characterise the Energy profile in Belgium.
51.4% are female, 48.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 44.8 |
| Estimated audience size | 2,200,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Energy audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~300K | 1.40× | |
| 02 | Liege | ~200K | 1.25× | |
| 03 | Province of Namur | ~100K | 1.11× | |
| 04 | Brussels | ~200K | 1.08× | |
| 05 | Walloon Brabant | ~60K | 1.06× | |
| 06 | Antwerp | ~200K | 0.96× | |
| 07 | Luxembourg | ~50K | 0.95× | |
| 08 | Flemish Brabant | ~200K | 0.85× | |
| 09 | East Flanders | ~200K | 0.82× | |
| 10 | West Flanders | ~200K | 0.82× | |
| 11 | Limburg | ~80K | 0.80× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 4.18× | ||
| 02 | Solar power | Home & Garden | 2.73× | ||
| 03 | Energy conservation | Home & Garden | 2.51× | ||
| 04 | Cushion | Home & Garden | 2.50× | ||
| 05 | Solar panel | Home & Garden | 2.39× | ||
| 06 | Photovoltaics | Home & Garden | 2.35× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.31× | ||
| 08 | Household goods | Home & Garden | 2.26× | ||
| 09 | Central heating | Home & Garden | 2.16× | ||
| 10 | Heat pump | Home & Garden | 2.16× | ||
| 11 | Sustainable energy | Home & Garden | 2.00× | ||
| 12 | Food chain | Food & Beverages | 1.99× | ||
| 13 | Renewable energy | Business & Career | 1.90× | ||
| 14 | Investment management | Business & Career | 1.88× | ||
| 15 | HVAC | Home & Garden | 1.70× | ||
| 16 | Google Docs | Internet & Social Media | 1.59× | ||
| 17 | Office 365 | Technology & Electronics | 1.57× | ||
| 18 | Solar energy | Home & Garden | 1.53× | ||
| 19 | Housekeeping | Travel & Leisure | 1.52× | ||
| 20 | Air conditioning | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.04× | |
| Early Adopter Mentality | POWER | 1.02× | |
| Design Affinity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Pet Ownership | JOY | 0.76× | |
| Social Media Usage | JOY | 0.78× |
Energy has an estimated audience of 2,200,456 people in Belgium, concentrated in Hainaut and Liege.
51.4% of Energy fans are female, 48.6% are male, with an average age of 44.8 years.
Energy fans show strongest brand affinity for Solar panel (2.39×), Photovoltaic system (4.18×), and Efficient energy use (2.31×) over the country average.
Energy fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Photovoltaic system (4.18×), Efficient energy use (2.31×), Renewable energy (1.9×), and Solar power (2.73×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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