A data profile of the people who buy, follow and care about Energy in Portugal — modelled from more than twelve digital signal sources. Energy has an estimated audience of 2,790,236 people in Portugal.
The average Energy fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Metabolism, Diabetes mellitus awareness, Heat engine, with strongest over-indexing on Metabolism (1.61× the country average).
Demographically, the Energy audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Energy fan in Portugal is more female, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Metabolism.
The key figures that characterise the Energy profile in Portugal.
55.9% are female, 44.1% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.9 |
| Estimated audience size | 2,790,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Energy audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.50× | |
| 02 | Porto District | ~800K | 1.34× | |
| 03 | Santarém District | ~200K | 1.34× | |
| 04 | Viana do Castelo District | ~80K | 1.19× | |
| 05 | Aveiro District | ~200K | 1.15× | |
| 06 | Braga District | ~300K | 1.12× | |
| 07 | Setúbal District | ~300K | 1.05× | |
| 08 | Leiria District | ~200K | 1.03× | |
| 09 | Viseu District | ~100K | 1.03× | |
| 10 | Coimbra District | ~100K | 1.01× | |
| 11 | Faro District | ~200K | 1.00× | |
| 12 | Castelo Branco District | ~50K | 0.98× | |
| 13 | Guarda District | ~40K | 0.98× | |
| 14 | Bragança District | ~30K | 0.98× | |
| 15 | Portalegre District | ~30K | 0.98× | |
| 16 | Beja District | ~40K | 0.97× | |
| 17 | Vila Real District | ~50K | 0.96× | |
| 18 | Évora District | ~50K | 0.96× | |
| 19 | Azores | ~70K | 0.94× | |
| 20 | Madeira | ~80K | 0.93× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nuclear fusion | Business & Career | 1.89× | ||
| 02 | Heat engine | Home & Garden | 1.75× | ||
| 03 | Market garden | Food & Beverages | 1.69× | ||
| 04 | Metabolism | Health | 1.61× | ||
| 05 | Toyota Auris | Cars & Mobility | 1.61× | ||
| 06 | English landscape garden | Home & Garden | 1.59× | ||
| 07 | Common rail | Cars & Mobility | 1.59× | ||
| 08 | Peugeot 307 | Cars & Mobility | 1.58× | ||
| 09 | Kars | Travel & Leisure | 1.58× | ||
| 10 | Diabetes mellitus awareness | Health | 1.57× | ||
| 11 | Chrome OS | Technology & Electronics | 1.57× | ||
| 12 | Excavator | Cars & Mobility | 1.55× | ||
| 13 | Xenon | Cars & Mobility | 1.55× | ||
| 14 | Weeds (TV series) | Movies & TV | 1.55× | ||
| 15 | Herrera Province | Travel & Leisure | 1.53× | ||
| 16 | Steering wheel | Cars & Mobility | 1.52× | ||
| 17 | Airbag | Cars & Mobility | 1.52× | ||
| 18 | Meteorite | Politics & Society | 1.52× | ||
| 19 | Pump | Home & Garden | 1.51× | ||
| 20 | Motherwell F.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.16× | |
| Spirituality | BALANCE | 1.04× | |
| Creativity | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Community Orientation | OPEN | 0.70× | |
| Extroversion | THRILL | 0.72× |
Energy has an estimated audience of 2,790,236 people in Portugal, concentrated in Lisbon District and Porto District.
55.9% of Energy fans are female, 44.1% are male, with an average age of 44.9 years.
Energy fans show strongest brand affinity for Metabolism (1.61×), Diabetes mellitus awareness (1.57×), and Heat engine (1.75×) over the country average.
Energy fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~800K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Diabetes mellitus awareness (1.57×), Heat engine (1.75×), Market garden (1.69×), and Excavator (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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