A data profile of the people who buy, follow and care about Energy in Sweden — modelled from more than twelve digital signal sources. Energy has an estimated audience of 2,047,666 people in Sweden.
Energy has an estimated audience of 2,047,666 people in Sweden. 60.1% are female, 39.9% are male, average age 43.0. Top brand affinities: Renewable energy, Solar power, Sustainable energy, Vattenfall, Solar panel.
Top brand affinities include Renewable energy, Solar power, Sustainable energy, with strongest over-indexing on Renewable energy (1.74× the country average).
Demographically, the Energy audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Energy fan in Sweden is more female, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Energy profile in Sweden.
60.1% are female, 39.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 43.0 |
| Estimated audience size | 2,047,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Energy audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 1.92× | ||
| 02 | Solar panel | Home & Garden | 1.91× | ||
| 03 | Solar cell | Home & Garden | 1.78× | ||
| 04 | Photovoltaic system | Home & Garden | 1.75× | ||
| 05 | Renewable energy | Business & Career | 1.74× | ||
| 06 | Sustainable energy | Home & Garden | 1.68× | ||
| 07 | Heat pump | Home & Garden | 1.68× | ||
| 08 | Vattenfall | Home & Garden | 1.65× | ||
| 09 | Immune system | Health | 1.64× | ||
| 10 | Electricity generation | Home & Garden | 1.57× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 12 | Joint | Health | 1.56× | ||
| 13 | Pension | Business & Career | 1.55× | ||
| 14 | Climate change | Home & Garden | 1.55× | ||
| 15 | Retirement | Business & Career | 1.55× | ||
| 16 | John Deere | Cars & Mobility | 1.55× | ||
| 17 | Old age | Politics & Society | 1.54× | ||
| 18 | Falkenberg | Travel & Leisure | 1.52× | ||
| 19 | Excavator | Cars & Mobility | 1.51× | ||
| 20 | Electricity pricing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.57× | |
| Social Media Usage | JOY | 1.07× | |
| Early Adopter Mentality | POWER | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.48× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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