A data profile of the people who buy, follow and care about Energy in Argentina — modelled from more than twelve digital signal sources. Energy has an estimated audience of 1,974,154 people in Argentina.
Energy has an estimated audience of 1,974,154 people in Argentina. 60.5% are female, 39.5% are male, average age 39.4. Top brand affinities: Western Union, Social, Renewable energy, Circulatory system, Solar energy.
Top brand affinities include Western Union, Social, Renewable energy, with strongest over-indexing on Western Union (1.67× the country average).
Demographically, the Energy audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Energy fan in Argentina is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Western Union.
The key figures that characterise the Energy profile in Argentina.
60.5% are female, 39.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 39.4 |
| Estimated audience size | 1,974,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Energy audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HAVAL | Cars & Mobility | 2.45× | ||
| 02 | FedEx | Business & Career | 2.16× | ||
| 03 | Pump | Home & Garden | 1.84× | ||
| 04 | Mapfre | Business & Career | 1.75× | ||
| 05 | Sustainable energy | Home & Garden | 1.72× | ||
| 06 | Western Union | Business & Career | 1.67× | ||
| 07 | Renewable energy | Business & Career | 1.63× | ||
| 08 | Medical diagnosis | Health | 1.62× | ||
| 09 | Circulatory system | Health | 1.58× | ||
| 10 | Volkswagen Amarok | Cars & Mobility | 1.57× | ||
| 11 | Tarot card games | Health | 1.56× | ||
| 12 | Nissan Navara | Cars & Mobility | 1.55× | ||
| 13 | Diesel engine | Cars & Mobility | 1.55× | ||
| 14 | Ravenna | Travel & Leisure | 1.54× | ||
| 15 | Solar energy | Home & Garden | 1.52× | ||
| 16 | Alarm device | Home & Garden | 1.52× | ||
| 17 | Controlled-access highway | Travel & Leisure | 1.52× | ||
| 18 | Telefónica | Technology & Electronics | 1.52× | ||
| 19 | Social | Politics & Society | 1.51× | ||
| 20 | Gasoline | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Indulgence | JOY | 1.36× | |
| Sports Activity | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Individualism | JOY | 0.91× | |
| Design Affinity | PREMIUM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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