A data profile of the people who buy, follow and care about Energy in Finland — modelled from more than twelve digital signal sources. Energy has an estimated audience of 866,170 people in Finland.
Energy has an estimated audience of 866,170 people in Finland. 58.5% are female, 41.5% are male, average age 43.6. Top brand affinities: Renewable energy, Solar power, Electricity, Solar energy, Sustainable energy.
Top brand affinities include Renewable energy, Solar power, Electricity, with strongest over-indexing on Renewable energy (1.98× the country average).
Demographically, the Energy audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Energy fan in Finland is more female, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Energy profile in Finland.
58.5% are female, 41.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.6 |
| Estimated audience size | 866,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Energy audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 2.25× | ||
| 02 | Solar panel | Home & Garden | 2.08× | ||
| 03 | Renewable energy | Business & Career | 1.98× | ||
| 04 | Sustainable energy | Home & Garden | 1.86× | ||
| 05 | Solar energy | Home & Garden | 1.81× | ||
| 06 | Lawn mower | Home & Garden | 1.80× | ||
| 07 | All-terrain vehicle | Cars & Mobility | 1.80× | ||
| 08 | Efficient energy use | Technology & Electronics | 1.78× | ||
| 09 | Tractor | Cars & Mobility | 1.70× | ||
| 10 | HVAC | Home & Garden | 1.67× | ||
| 11 | Old age | Politics & Society | 1.67× | ||
| 12 | Pension | Business & Career | 1.67× | ||
| 13 | Plug-in hybrid | Cars & Mobility | 1.64× | ||
| 14 | Stress (biology) | Health | 1.62× | ||
| 15 | Physician | Business & Career | 1.61× | ||
| 16 | Electricity | Home & Garden | 1.56× | ||
| 17 | Symptom | Health | 1.56× | ||
| 18 | Machine | Business & Career | 1.56× | ||
| 19 | Tekniikan Maailma | Cars & Mobility | 1.53× | ||
| 20 | Mechanical engineering | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.45× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.47× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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