A data profile of the people who buy, follow and care about Tekniikan Maailma in Finland — modelled from more than twelve digital signal sources. Tekniikan Maailma has an estimated audience of 517,163 people in Finland.
Tekniikan Maailma has an estimated audience of 517,163 people in Finland. 10.3% are female, 89.7% are male, average age 42.8. Top brand affinities: Ice Hockey World Championships, Valtteri Bottas, Biltema, Tesla Motors, Škoda Auto.
Top brand affinities include Ice Hockey World Championships, Valtteri Bottas, Biltema, with strongest over-indexing on Ice Hockey World Championships (1.74× the country average).
Demographically, the Tekniikan Maailma audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
The typical Tekniikan Maailma fan in Finland is more male, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Tekniikan Maailma profile in Finland.
10.3% are female, 89.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 10.3% |
| Male | 89.7% |
| Average age | 42.8 |
| Estimated audience size | 517,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 25% |
The strongest cross-interests of the Tekniikan Maailma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Motors | Cars & Mobility | 3.87× | ||
| 02 | Sandra Bullock | Movies & TV | 3.74× | ||
| 03 | Family car | Cars & Mobility | 3.49× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 3.33× | ||
| 05 | Heat pump | Home & Garden | 3.26× | ||
| 06 | City car | Cars & Mobility | 3.14× | ||
| 07 | Valtteri Bottas | Sports | 3.06× | ||
| 08 | Carcare | Cars & Mobility | 3.05× | ||
| 09 | Motorboat | Cars & Mobility | 2.99× | ||
| 10 | Volvo | Cars & Mobility | 2.67× | ||
| 11 | Škoda Auto | Cars & Mobility | 2.61× | ||
| 12 | Solar energy | Home & Garden | 2.50× | ||
| 13 | Lawn mower | Home & Garden | 2.42× | ||
| 14 | Renewable energy | Business & Career | 2.17× | ||
| 15 | Volkswagen | Cars & Mobility | 2.09× | ||
| 16 | Toyota | Cars & Mobility | 2.03× | ||
| 17 | SUVs | Cars & Mobility | 1.89× | ||
| 18 | Pay television | Movies & TV | 1.79× | ||
| 19 | Ice Hockey World Championships | Sports | 1.74× | ||
| 20 | Biltema | Business & Career | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.56× | |
| Luxury Orientation | PREMIUM | 1.45× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Design Affinity | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Tekniikan Maailma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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