A data profile of the people who buy, follow and care about Electricity in Finland — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 852,186 people in Finland.
Electricity has an estimated audience of 852,186 people in Finland. 48.9% are female, 51.1% are male, average age 43.3. Top brand affinities: Renewable energy, Solar energy, Sustainable energy, Heat pump, Gina Tricot.
Top brand affinities include Renewable energy, Solar energy, Sustainable energy, with strongest over-indexing on Renewable energy (3.01× the country average).
Demographically, the Electricity audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical Electricity fan in Finland is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Electricity profile in Finland.
48.9% are female, 51.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.3 |
| Estimated audience size | 852,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Electricity audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 3.96× | ||
| 02 | Heat pump | Home & Garden | 3.02× | ||
| 03 | Renewable energy | Business & Career | 3.01× | ||
| 04 | Solar energy | Home & Garden | 2.97× | ||
| 05 | Sustainable energy | Home & Garden | 2.58× | ||
| 06 | Solar power | Home & Garden | 2.31× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.27× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.23× | ||
| 09 | Lawn mower | Home & Garden | 2.11× | ||
| 10 | Innovation | Business & Career | 2.09× | ||
| 11 | HVAC | Home & Garden | 1.98× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.93× | ||
| 13 | Forestry | Home & Garden | 1.83× | ||
| 14 | Swimming pool | Sports | 1.82× | ||
| 15 | Electronics | Technology & Electronics | 1.73× | ||
| 16 | Volkswagen | Cars & Mobility | 1.64× | ||
| 17 | Twitch | Games | 1.59× | ||
| 18 | Energy | Home & Garden | 1.56× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.53× | ||
| 20 | Mortgage loans | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Sustainability | BALANCE | 1.33× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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