A data profile of the people who buy, follow and care about Electricity in Argentina — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 2,128,191 people in Argentina.
Electricity has an estimated audience of 2,128,191 people in Argentina. 52.2% are female, 47.8% are male, average age 40.5. Top brand affinities: Do it yourself (DIY), Sustainable energy, NASDAQ, LED lamp, Solar power.
Top brand affinities include Do it yourself (DIY), Sustainable energy, NASDAQ, with strongest over-indexing on Do it yourself (DIY) (1.63× the country average).
Demographically, the Electricity audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Electricity fan in Argentina is balanced, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Electricity profile in Argentina.
52.2% are female, 47.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 40.5 |
| Estimated audience size | 2,128,191 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Electricity audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 1.94× | ||
| 02 | Energy conservation | Home & Garden | 1.82× | ||
| 03 | Solar power | Home & Garden | 1.81× | ||
| 04 | High-end audio | Technology & Electronics | 1.78× | ||
| 05 | Robotics | Technology & Electronics | 1.77× | ||
| 06 | Hewlett-Packard | Technology & Electronics | 1.77× | ||
| 07 | Photovoltaics | Home & Garden | 1.75× | ||
| 08 | Sustainable energy | Home & Garden | 1.72× | ||
| 09 | Home automation | Technology & Electronics | 1.70× | ||
| 10 | Efficient energy use | Technology & Electronics | 1.65× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 12 | Projectors | Technology & Electronics | 1.62× | ||
| 13 | MyFitnessPal | Sports | 1.61× | ||
| 14 | NASDAQ | Business & Career | 1.59× | ||
| 15 | LED lamp | Home & Garden | 1.57× | ||
| 16 | Home insurance | Business & Career | 1.56× | ||
| 17 | Air purifier | Home & Garden | 1.55× | ||
| 18 | Laundry detergent | Home & Garden | 1.54× | ||
| 19 | Travel insurance | Travel & Leisure | 1.53× | ||
| 20 | Dishwasher | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| DIY Mentality | THRILL | 1.36× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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