A data profile of the people who buy, follow and care about Electricity in Norway — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 1,062,184 people in Norway.
Electricity has an estimated audience of 1,062,184 people in Norway. 49.0% are female, 51.0% are male, average age 44.5. Top brand affinities: Biltema, Gina Tricot, KappAhl, Tesla Motors, Hobby.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (2.85× the country average).
Demographically, the Electricity audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Electricity fan in Norway is balanced, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Electricity profile in Norway.
49.0% are female, 51.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 44.5 |
| Estimated audience size | 1,062,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Electricity audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 3.60× | ||
| 02 | Biltema | Business & Career | 2.85× | ||
| 03 | Renewable energy | Business & Career | 2.46× | ||
| 04 | Sustainable energy | Home & Garden | 2.46× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.23× | ||
| 06 | HVAC | Home & Garden | 2.23× | ||
| 07 | Ravelry | Internet & Social Media | 2.18× | ||
| 08 | Solar energy | Home & Garden | 2.17× | ||
| 09 | KappAhl | Fashion & Accessoires | 2.16× | ||
| 10 | Weaving | Fashion & Accessoires | 2.13× | ||
| 11 | Germany | Travel & Leisure | 2.08× | ||
| 12 | Vegetable | Food & Beverages | 1.95× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.93× | ||
| 14 | Hobby | Home & Garden | 1.93× | ||
| 15 | Electronics | Technology & Electronics | 1.90× | ||
| 16 | Crochet | Home & Garden | 1.87× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.87× | ||
| 18 | Flower | Home & Garden | 1.78× | ||
| 19 | Mortgage loans | Business & Career | 1.56× | ||
| 20 | Science | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Sustainability | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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