A data profile of the people who buy, follow and care about Electricity in Denmark — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 1,453,083 people in Denmark.
Electricity has an estimated audience of 1,453,083 people in Denmark. 46.2% are female, 53.8% are male, average age 44.8. Top brand affinities: Elgiganten, Biltema, Germany, Škoda Auto, SUVs.
Top brand affinities include Elgiganten, Biltema, Germany, with strongest over-indexing on Elgiganten (2.03× the country average).
Demographically, the Electricity audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Electricity fan in Denmark is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Electricity profile in Denmark.
46.2% are female, 53.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 44.8 |
| Estimated audience size | 1,453,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Electricity audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Motors | Cars & Mobility | 2.16× | ||
| 02 | Solar energy | Home & Garden | 2.15× | ||
| 03 | Renewable energy | Business & Career | 2.12× | ||
| 04 | Hyundai | Cars & Mobility | 2.04× | ||
| 05 | Twitch | Games | 2.04× | ||
| 06 | Elgiganten | Shopping | 2.03× | ||
| 07 | Heat pump | Home & Garden | 1.96× | ||
| 08 | Renault | Cars & Mobility | 1.94× | ||
| 09 | Hardware store | Home & Garden | 1.88× | ||
| 10 | Peugeot | Cars & Mobility | 1.86× | ||
| 11 | Motorboat | Cars & Mobility | 1.85× | ||
| 12 | Toyota | Cars & Mobility | 1.83× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.81× | ||
| 14 | Used car | Cars & Mobility | 1.81× | ||
| 15 | SUVs | Cars & Mobility | 1.76× | ||
| 16 | Germany | Travel & Leisure | 1.64× | ||
| 17 | Mortgage loans | Business & Career | 1.60× | ||
| 18 | Volkswagen | Cars & Mobility | 1.57× | ||
| 19 | Biltema | Business & Career | 1.54× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Quality Awareness | PREMIUM | 1.31× | |
| Family Orientation | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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