A data profile of the people who buy, follow and care about Machine in Finland — modelled from more than twelve digital signal sources. Machine has an estimated audience of 516,888 people in Finland.
Machine has an estimated audience of 516,888 people in Finland. 23.0% are female, 77.0% are male, average age 44.3. Top brand affinities: Google, Finnair, Valtteri Bottas, Twitch, Lawn mower.
Top brand affinities include Google, Finnair, Valtteri Bottas, with strongest over-indexing on Google (1.64× the country average).
Demographically, the Machine audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Machine fan in Finland is more male, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Machine profile in Finland.
23.0% are female, 77.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 44.3 |
| Estimated audience size | 516,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Machine audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 4.08× | ||
| 02 | Makita | Home & Garden | 3.71× | ||
| 03 | Lawn mower | Home & Garden | 3.28× | ||
| 04 | Twitch | Games | 2.70× | ||
| 05 | Valtteri Bottas | Sports | 2.38× | ||
| 06 | Forestry | Home & Garden | 2.24× | ||
| 07 | Volvo | Cars & Mobility | 2.21× | ||
| 08 | Instant messaging | Internet & Social Media | 2.20× | ||
| 09 | Electronics | Technology & Electronics | 2.11× | ||
| 10 | Solar energy | Home & Garden | 2.10× | ||
| 11 | Wikipedia | Internet & Social Media | 1.96× | ||
| 12 | Online games | Games | 1.89× | ||
| 13 | Meat | Food & Beverages | 1.85× | ||
| 14 | Video games | Games | 1.71× | ||
| 15 | Hair products | Beauty & Wellness | 1.67× | ||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | Dogs | Pets & Animals | 1.63× | ||
| 19 | Finnair | Travel & Leisure | 1.55× | ||
| 20 | Happiness | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| Career Orientation | POWER | 1.41× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.70× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.