A data profile of the people who buy, follow and care about Machine in Norway — modelled from more than twelve digital signal sources. Machine has an estimated audience of 602,764 people in Norway.
Machine has an estimated audience of 602,764 people in Norway. 24.1% are female, 75.9% are male, average age 45.5. Top brand affinities: Biltema, Google, Personal finance, Dogs, Tesla Motors.
Top brand affinities include Biltema, Google, Personal finance, with strongest over-indexing on Biltema (1.73× the country average).
Demographically, the Machine audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Machine fan in Norway is more male, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Machine profile in Norway.
24.1% are female, 75.9% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 45.5 |
| Estimated audience size | 602,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Machine audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 4.03× | ||
| 02 | Air pollution | Health | 3.28× | ||
| 03 | Solar energy | Home & Garden | 2.80× | ||
| 04 | Motorboat | Cars & Mobility | 2.51× | ||
| 05 | Carpentry | Home & Garden | 2.31× | ||
| 06 | Viral video | Internet & Social Media | 2.27× | ||
| 07 | Instant messaging | Internet & Social Media | 2.10× | ||
| 08 | Used car | Cars & Mobility | 1.95× | ||
| 09 | Electronics | Technology & Electronics | 1.93× | ||
| 10 | Tesla Motors | Cars & Mobility | 1.84× | ||
| 11 | Online games | Games | 1.81× | ||
| 12 | Biltema | Business & Career | 1.73× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.70× | ||
| 14 | Dogs | Pets & Animals | 1.62× | ||
| 15 | Happiness | Health | 1.58× | ||
| 16 | Hair products | Beauty & Wellness | 1.55× | ||
| 17 | Celebrity | Movies & TV | 1.55× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Video games | Games | 1.54× | ||
| 20 | Personal finance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| Early Adopter Mentality | POWER | 1.54× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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