A data profile of the people who buy, follow and care about Energy in Indonesia — modelled from more than twelve digital signal sources. Energy has an estimated audience of 3,268,610 people in Indonesia.
The average Energy fan in Indonesia is 35.1 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Alexis (singer), The Secret (2006 film), Web fiction, with strongest over-indexing on Alexis (singer) (1.52× the country average).
Demographically, the Energy audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Energy fan in Indonesia is balanced, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Energy profile in Indonesia.
45.3% are female, 54.7% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 35.1 |
| Estimated audience size | 3,268,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Energy audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~80K | 1.30× | |
| 02 | Central Kalimantan | ~30K | 1.18× | |
| 03 | Jakarta | ~300K | 1.16× | |
| 04 | Banten | ~100K | 1.12× | |
| 05 | Central Java | ~300K | 1.11× | |
| 06 | Riau Islands | ~40K | 1.10× | |
| 07 | South Sumatra | ~90K | 1.09× | |
| 08 | Bangka-Belitung Islands | ~20K | 1.09× | |
| 09 | Lampung | ~70K | 1.06× | |
| 10 | Special Region of Yogyakarta | ~60K | 1.06× | |
| 11 | South Kalimantan | ~40K | 1.06× | |
| 12 | South Sulawesi | ~100K | 1.05× | |
| 13 | East Kalimantan | ~60K | 1.05× | |
| 14 | West Kalimantan | ~50K | 1.05× | |
| 15 | East Java | ~400K | 1.02× | |
| 16 | Bengkulu | ~30K | 1.00× | |
| 17 | North Sumatra | ~200K | 0.99× | |
| 18 | North Sulawesi | ~30K | 0.99× | |
| 19 | Southeast Sulawesi | ~20K | 0.99× | |
| 20 | Riau | ~80K | 0.98× | |
| 21 | Gorontalo (disambiguation)(2) | ~10K | 0.98× | |
| 22 | West Sulawesi | ~10K | 0.98× | |
| 23 | West Papua | ~10K | 0.98× | |
| 24 | North Kalimantan | ~10K | 0.98× | |
| 25 | Central Sulawesi | ~30K | 0.97× | |
| 26 | West Java | ~500K | 0.96× | |
| 27 | Jambi | ~40K | 0.96× | |
| 28 | West Nusa Tenggara | ~40K | 0.95× | |
| 29 | Papua (province) | ~20K | 0.95× | |
| 30 | Maluku | ~10K | 0.95× | |
| 31 | North Maluku | ~10K | 0.94× | |
| 32 | West Sumatra | ~50K | 0.92× | |
| 33 | East Nusa Tenggara | ~30K | 0.90× | |
| 34 | Aceh | ~40K | 0.89× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Upwork | Business & Career | 2.75× | ||
| 02 | Creative Commons | Technology & Electronics | 1.97× | ||
| 03 | Web fiction | Literature | 1.84× | ||
| 04 | Gastric acid | Health | 1.79× | ||
| 05 | Mara Region | Travel & Leisure | 1.73× | ||
| 06 | Goyang | Travel & Leisure | 1.73× | ||
| 07 | Data compression | Technology & Electronics | 1.73× | ||
| 08 | Fertilizer | Home & Garden | 1.71× | ||
| 09 | The Secret (2006 film) | Movies & TV | 1.69× | ||
| 10 | Milea, Ioannina | Travel & Leisure | 1.68× | ||
| 11 | Cholesterol | Food & Beverages | 1.59× | ||
| 12 | Home video | Movies & TV | 1.59× | ||
| 13 | Symptom | Health | 1.57× | ||
| 14 | North Sumatra | Travel & Leisure | 1.56× | ||
| 15 | Stomach | Health | 1.55× | ||
| 16 | Diabetes mellitus awareness | Health | 1.54× | ||
| 17 | Acid | Health | 1.53× | ||
| 18 | Alexis (singer) | Music & Radio | 1.52× | ||
| 19 | Wikipedia | Internet & Social Media | 1.52× | ||
| 20 | Aceh | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.18× | |
| Social Media Usage | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.40× | |
| Travelling | THRILL | 0.42× | |
| Early Adopter Mentality | POWER | 0.45× |
Energy has an estimated audience of 3,268,610 people in Indonesia, concentrated in West Java and East Java.
45.3% of Energy fans are female, 54.7% are male, with an average age of 35.1 years.
Energy fans show strongest brand affinity for Alexis (singer) (1.52×), The Secret (2006 film) (1.69×), and Web fiction (1.84×) over the country average.
Energy fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on The Secret (2006 film) (1.69×), Web fiction (1.84×), Creative Commons (1.97×), and Stomach (1.55×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.