A data profile of the people who buy, follow and care about Wikipedia in Indonesia — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 2,753,328 people in Indonesia.
The average Wikipedia fan in Indonesia is 34.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
The key figures that characterise the Wikipedia profile in Indonesia.
37.1% are female, 62.9% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 34.8 |
| Estimated audience size | 2,753,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Wikipedia audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~300K | 1.51× | |
| 02 | Banten | ~100K | 1.32× | |
| 03 | Bangka-Belitung Islands | ~20K | 1.28× | |
| 04 | East Kalimantan | ~60K | 1.26× | |
| 05 | Riau Islands | ~40K | 1.26× | |
| 06 | South Sumatra | ~80K | 1.23× | |
| 07 | Riau | ~80K | 1.23× | |
| 08 | West Java | ~500K | 1.19× | |
| 09 | East Java | ~400K | 1.19× | |
| 10 | West Kalimantan | ~50K | 1.18× | |
| 11 | Bali | ~60K | 1.17× | |
| 12 | South Kalimantan | ~40K | 1.16× | |
| 13 | Central Java | ~300K | 1.12× | |
| 14 | West Sumatra | ~50K | 1.11× | |
| 15 | Special Region of Yogyakarta | ~50K | 1.11× | |
| 16 | South Sulawesi | ~90K | 1.07× | |
| 17 | North Sulawesi | ~30K | 1.03× | |
| 18 | Central Kalimantan | ~20K | 0.99× | |
| 19 | North Sumatra | ~100K | 0.96× | |
| 20 | West Papua | ~8K | 0.96× | |
| 21 | Southeast Sulawesi | ~20K | 0.92× | |
| 22 | North Kalimantan | ~8K | 0.89× | |
| 23 | West Nusa Tenggara | ~30K | 0.87× | |
| 24 | Jambi | ~30K | 0.87× | |
| 25 | Lampung | ~50K | 0.84× | |
| 26 | Central Sulawesi | ~20K | 0.82× | |
| 27 | Bengkulu | ~20K | 0.81× | |
| 28 | Aceh | ~30K | 0.77× | |
| 29 | Papua (province) | ~10K | 0.76× | |
| 30 | Maluku | ~9K | 0.75× | |
| 31 | Gorontalo (disambiguation)(2) | ~9K | 0.74× | |
| 32 | West Sulawesi | ~8K | 0.73× | |
| 33 | North Maluku | ~7K | 0.72× | |
| 34 | East Nusa Tenggara | ~20K | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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