A data profile of the people who buy, follow and care about YouTube in Indonesia — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 15,652,268 people in Indonesia.
The average YouTube fan in Indonesia is 35.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, Film series, Deutsches Historisches Museum, with strongest over-indexing on Web fiction (1.56× the country average).
Demographically, the YouTube audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical YouTube fan in Indonesia is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the YouTube profile in Indonesia.
40.1% are female, 59.9% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 35.6 |
| Estimated audience size | 15,652,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide YouTube audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
Where the YouTube audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bengkulu | ~200K | 1.19× | |
| 02 | Gorontalo (disambiguation)(2) | ~80K | 1.13× | |
| 03 | Central Sulawesi | ~200K | 1.12× | |
| 04 | West Sulawesi | ~70K | 1.10× | |
| 05 | West Nusa Tenggara | ~200K | 1.09× | |
| 06 | Central Kalimantan | ~100K | 1.08× | |
| 07 | East Nusa Tenggara | ~200K | 1.07× | |
| 08 | South Kalimantan | ~200K | 1.06× | |
| 09 | Lampung | ~300K | 1.05× | |
| 10 | Maluku | ~70K | 1.05× | |
| 11 | Central Java | ~1.5M | 1.04× | |
| 12 | South Sulawesi | ~500K | 1.04× | |
| 13 | East Java | ~1.5M | 1.03× | |
| 14 | West Sumatra | ~300K | 1.03× | |
| 15 | West Kalimantan | ~200K | 1.03× | |
| 16 | North Sulawesi | ~200K | 1.03× | |
| 17 | Southeast Sulawesi | ~100K | 1.03× | |
| 18 | North Kalimantan | ~50K | 1.03× | |
| 19 | Jambi | ~200K | 1.02× | |
| 20 | Aceh | ~200K | 1.01× | |
| 21 | Special Region of Yogyakarta | ~300K | 0.99× | |
| 22 | Riau Islands | ~200K | 0.98× | |
| 23 | West Papua | ~50K | 0.98× | |
| 24 | South Sumatra | ~400K | 0.97× | |
| 25 | Bangka-Belitung Islands | ~70K | 0.95× | |
| 26 | Bali | ~300K | 0.94× | |
| 27 | East Kalimantan | ~200K | 0.93× | |
| 28 | Papua (province) | ~90K | 0.92× | |
| 29 | Riau | ~300K | 0.91× | |
| 30 | North Maluku | ~50K | 0.90× | |
| 31 | West Java | ~2M | 0.85× | |
| 32 | Jakarta | ~1M | 0.82× | |
| 33 | Banten | ~500K | 0.82× | |
| 34 | North Sumatra | ~600K | 0.81× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Fondo Hay Sitio | Movies & TV | 1.79× | ||
| 02 | Mutya | Music & Radio | 1.76× | ||
| 03 | RaeLynn | Music & Radio | 1.71× | ||
| 04 | Caroline Jones | Music & Radio | 1.71× | ||
| 05 | Tigirlily Gold | Music & Radio | 1.71× | ||
| 06 | Runaway June | Music & Radio | 1.71× | ||
| 07 | John Lewis (department store) | Shopping | 1.63× | ||
| 08 | Nowness | Movies & TV | 1.58× | ||
| 09 | Hong Kong Rangers FC | Sports | 1.58× | ||
| 10 | América Televisión | Movies & TV | 1.57× | ||
| 11 | Web fiction | Literature | 1.56× | ||
| 12 | Best FM (Malaysia) | Music & Radio | 1.54× | ||
| 13 | Finn Hudson | Movies & TV | 1.54× | ||
| 14 | Film series | Movies & TV | 1.53× | ||
| 15 | la reina del sur | Movies & TV | 1.53× | ||
| 16 | Deutsches Historisches Museum | Arts & Culture | 1.52× | ||
| 17 | El Trece | Movies & TV | 1.52× | ||
| 18 | We Sing | Games | 1.51× | ||
| 19 | Gulshan Kumar | Business & Career | 1.50× | ||
| 20 | Wovenwar | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Design Affinity | PREMIUM | 0.54× | |
| Individualism | JOY | 0.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.24× | |
| Patriotism | CONSERVATISM | 0.25× | |
| Early Adopter Mentality | POWER | 0.26× |
YouTube has an estimated audience of 15,652,268 people in Indonesia, concentrated in West Java and East Java.
40.1% of YouTube fans are female, 59.9% are male, with an average age of 35.6 years.
YouTube fans show strongest brand affinity for Web fiction (1.56×), Film series (1.53×), and Deutsches Historisches Museum (1.52×) over the country average.
YouTube fans in Indonesia are most concentrated in West Java (reach ~2M), East Java (reach ~1.5M), and Central Java (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Film series (1.53×), Deutsches Historisches Museum (1.52×), We Sing (1.51×), and la reina del sur (1.53×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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