A data profile of the people who buy, follow and care about Wikipedia in Poland — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 2,543,820 people in Poland.
Wikipedia has an estimated audience of 2,543,820 people in Poland. 45.2% are female, 54.8% are male, average age 39.3. Top brand affinities: YouTube, Google, Televisions, Lech Poznań, Comedy movies.
Top brand affinities include YouTube, Google, Televisions, with strongest over-indexing on YouTube (1.74× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Wikipedia fan in Poland is balanced, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube.
The key figures that characterise the Wikipedia profile in Poland.
45.2% are female, 54.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 39.3 |
| Estimated audience size | 2,543,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Wikipedia audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 1.83× | |||
| 02 | YouTube | Movies & TV | 1.74× | ||
| 03 | Lech Poznań | Sports | 1.64× | ||
| 04 | Drama movies | Movies & TV | 1.61× | ||
| 05 | Electronic music | Music & Radio | 1.59× | ||
| 06 | Mammal | Pets & Animals | 1.58× | ||
| 07 | X | Internet & Social Media | 1.57× | ||
| 08 | Communication | Technology & Electronics | 1.57× | ||
| 09 | Pleasure | Politics & Society | 1.57× | ||
| 10 | First-person shooter games | Games | 1.57× | ||
| 11 | Televisions | Technology & Electronics | 1.56× | ||
| 12 | Humour | Literature | 1.56× | ||
| 13 | Rhythm and blues music | Music & Radio | 1.56× | ||
| 14 | Pop music | Music & Radio | 1.55× | ||
| 15 | Employment | Business & Career | 1.54× | ||
| 16 | Comedy movies | Movies & TV | 1.53× | ||
| 17 | Celebrity | Movies & TV | 1.53× | ||
| 18 | Well-being | Health | 1.52× | ||
| 19 | Broadcasting | Movies & TV | 1.51× | ||
| 20 | Financial services | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.12× | |
| Social Media Usage | JOY | 1.09× | |
| Sustainability | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.35× | |
| Travelling | THRILL | 0.35× | |
| Patriotism | CONSERVATISM | 0.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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