A data profile of the people who buy, follow and care about Google in Poland — modelled from more than twelve digital signal sources. Google has an estimated audience of 5,039,357 people in Poland.
Google has an estimated audience of 5,039,357 people in Poland. 57.0% are female, 43.0% are male, average age 41.5. Top brand affinities: Email, Video, Android (operating system), World Wide Web, Skirt.
Top brand affinities include Email, Video, Android (operating system), with strongest over-indexing on Email (1.63× the country average).
Demographically, the Google audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Individualism.
The typical Google fan in Poland is more female, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Email.
The key figures that characterise the Google profile in Poland.
57.0% are female, 43.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.5 |
| Estimated audience size | 5,039,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Google audience comes from Poland.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.6% |
| Brazil | 1.9% |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frock | Fashion & Accessoires | 1.90× | ||
| 02 | Payment | Business & Career | 1.85× | ||
| 03 | Mobile payment | Business & Career | 1.75× | ||
| 04 | Creative Commons | Technology & Electronics | 1.67× | ||
| 05 | Wikipedia | Internet & Social Media | 1.66× | ||
| 06 | World Wide Web | Internet & Social Media | 1.65× | ||
| 07 | Technology & Electronics | 1.63× | |||
| 08 | Artificial intelligence | Technology & Electronics | 1.63× | ||
| 09 | Gown | Fashion & Accessoires | 1.63× | ||
| 10 | Skirt | Fashion & Accessoires | 1.62× | ||
| 11 | Blouse | Fashion & Accessoires | 1.61× | ||
| 12 | Video hosting service | Technology & Electronics | 1.61× | ||
| 13 | Database | Technology & Electronics | 1.60× | ||
| 14 | Mobile device | Technology & Electronics | 1.59× | ||
| 15 | Cloud computing | Technology & Electronics | 1.58× | ||
| 16 | Mobile app | Technology & Electronics | 1.55× | ||
| 17 | Fairy tale | Literature | 1.55× | ||
| 18 | Video | Movies & TV | 1.51× | ||
| 19 | Tablet computers | Technology & Electronics | 1.51× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.04× | |
| Individualism | JOY | 0.98× | |
| Sustainability | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.34× | |
| DIY Mentality | THRILL | 0.38× | |
| Design Affinity | PREMIUM | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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