Rascasse Audience Intelligence

Email Audience in Poland

A data profile of the people who buy, follow and care about Email in Poland — modelled from more than twelve digital signal sources. Email has an estimated audience of 5,829,659 people in Poland.

#95among Topic in Poland
#9in Technology & Electronics

Email has an estimated audience of 5,829,659 people in Poland. 60.9% are female, 39.1% are male, average age 41.4. Top brand affinities: Social network, Software, World Wide Web, Mobile phones, Computers.

Top brand affinities include Social network, Software, World Wide Web, with strongest over-indexing on Social network (1.98× the country average).

Demographically, the Email audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Individualism.

The typical Email fan in Poland is more female, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Social network.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Email profile in Poland.

Audience size
5.8M
in Poland
Gender
60.9%
39.1% male
Age
41.4
average years
Country rank
#145
Topic in Poland
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Email fans

60.9% are female, 39.1% are male, average age 41.4.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Email audience in Poland
MetricValue
Female60.9%
Male39.1%
Average age41.4
Estimated audience size5,829,659
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Email audience in Poland
Age bracketShare%
16-1913%
20-2918%
30-3924%
40-4923%
50+22%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Email audience comes from Poland.

Worldwide audience distribution share by country for Email
CountryShare
United States18.5%
Italy5.3%
Brazil4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Email audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Email audience
#·InterestCategoryAffinity×
01FrockFashion & Accessoires2.67×
02MeteorologyHome & Garden2.64×
03Cognitive scienceHealth2.56×
04GownFashion & Accessoires2.51×
05All-news radioMusic & Radio2.51×
06SleeveFashion & Accessoires2.44×
07Payment systemShopping2.39×
08World Wide WebInternet & Social Media2.23×
09Cloud computingTechnology & Electronics2.11×
10TelecommunicationTechnology & Electronics2.10×
11GoogleInternet & Social Media2.03×
12Social networkInternet & Social Media1.98×
13Web portalInternet & Social Media1.98×
14Artificial intelligenceTechnology & Electronics1.86×
15Android (operating system)Technology & Electronics1.84×
16SoftwareTechnology & Electronics1.76×
17CommunicationTechnology & Electronics1.66×
18Credit cardsBusiness & Career1.63×
19Mobile phonesTechnology & Electronics1.62×
20ComputersTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Email audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Email audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.24×
IndividualismJOY1.16×
PatriotismCONSERVATISM1.11×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Email audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.26×
Convenience OrientationPREMIUM0.45×
Design AffinityPREMIUM0.61×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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