A data profile of the people who buy, follow and care about World Wide Web in Poland — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 4,599,005 people in Poland.
World Wide Web has an estimated audience of 4,599,005 people in Poland. 55.2% are female, 44.8% are male, average age 42.0. Top brand affinities: Email, Google, Electronics, WhatsApp, Weather.
Top brand affinities include Email, Google, Electronics, with strongest over-indexing on Email (2.23× the country average).
Demographically, the World Wide Web audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical World Wide Web fan in Poland is more female, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Email.
The key figures that characterise the World Wide Web profile in Poland.
55.2% are female, 44.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.0 |
| Estimated audience size | 4,599,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide World Wide Web audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diary | Kids & Family | 2.36× | ||
| 02 | Technology & Electronics | 2.23× | |||
| 03 | Weather | Home & Garden | 2.23× | ||
| 04 | Viral video | Internet & Social Media | 1.73× | ||
| 05 | Laptop | Technology & Electronics | 1.71× | ||
| 06 | Fairy tale | Literature | 1.69× | ||
| 07 | Internet & Social Media | 1.65× | |||
| 08 | Internet & Social Media | 1.63× | |||
| 09 | First-person shooter games | Games | 1.62× | ||
| 10 | Contemporary R&B | Music & Radio | 1.62× | ||
| 11 | Musical film | Movies & TV | 1.59× | ||
| 12 | Science fiction movies | Movies & TV | 1.58× | ||
| 13 | BNP Paribas | Business & Career | 1.56× | ||
| 14 | Travel website | Travel & Leisure | 1.55× | ||
| 15 | Meat | Food & Beverages | 1.53× | ||
| 16 | Electronics | Technology & Electronics | 1.52× | ||
| 17 | Mobile game | Games | 1.52× | ||
| 18 | Online games | Games | 1.52× | ||
| 19 | Fiction books | Literature | 1.52× | ||
| 20 | Musical theatre | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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