A data profile of the people who buy, follow and care about World Wide Web in Indonesia — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 5,576,747 people in Indonesia.
World Wide Web has an estimated audience of 5,576,747 people in Indonesia. 40.8% are female, 59.2% are male, average age 36.6. Top brand affinities: Telegram, Mobile game, High-definition television, Online chat, Viu (streaming media).
Top brand affinities include Telegram, Mobile game, High-definition television, with strongest over-indexing on Telegram (2.17× the country average).
Demographically, the World Wide Web audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical World Wide Web fan in Indonesia is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.
The key figures that characterise the World Wide Web profile in Indonesia.
40.8% are female, 59.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 36.6 |
| Estimated audience size | 5,576,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide World Wide Web audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 2.40× | ||
| 02 | Telegram | Internet & Social Media | 2.17× | ||
| 03 | Portugal national football team | Sports | 2.02× | ||
| 04 | Online chat | Technology & Electronics | 1.77× | ||
| 05 | Investment management | Business & Career | 1.74× | ||
| 06 | Casual game | Games | 1.72× | ||
| 07 | Michael Jackson | Music & Radio | 1.69× | ||
| 08 | Electronic funds transfer | Business & Career | 1.69× | ||
| 09 | Innovation | Business & Career | 1.68× | ||
| 10 | Self-employment | Business & Career | 1.66× | ||
| 11 | Mobile game | Games | 1.59× | ||
| 12 | Retail banking | Business & Career | 1.59× | ||
| 13 | Radio | Technology & Electronics | 1.57× | ||
| 14 | NASDAQ | Business & Career | 1.57× | ||
| 15 | Viu (streaming media) | Movies & TV | 1.56× | ||
| 16 | Indonesian cuisine | Food & Beverages | 1.56× | ||
| 17 | Rugby union | Sports | 1.54× | ||
| 18 | Cyber Monday | Shopping | 1.54× | ||
| 19 | High-definition television | Technology & Electronics | 1.51× | ||
| 20 | FIFA (video game series) | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Sustainability | BALANCE | 1.17× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.70× | |
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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