A data profile of the people who buy, follow and care about Telegram in Indonesia — modelled from more than twelve digital signal sources. Telegram has an estimated audience of 5,438,901 people in Indonesia.
The average Telegram fan in Indonesia is 36.4 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include MSN, Internet forum, Online chat, with strongest over-indexing on MSN (43.56× the country average).
Demographically, the Telegram audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Telegram fan in Indonesia is more male, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Telegram profile in Indonesia.
36.1% are female, 63.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 36.4 |
| Estimated audience size | 5,438,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 32% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 8% |
Where the Telegram audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bengkulu | ~60K | 1.28× | |
| 02 | Riau | ~200K | 1.27× | |
| 03 | West Sumatra | ~100K | 1.24× | |
| 04 | Riau Islands | ~70K | 1.24× | |
| 05 | Aceh | ~90K | 1.21× | |
| 06 | Special Region of Yogyakarta | ~100K | 1.18× | |
| 07 | North Sumatra | ~300K | 1.14× | |
| 08 | West Nusa Tenggara | ~80K | 1.14× | |
| 09 | South Sulawesi | ~200K | 1.12× | |
| 10 | South Kalimantan | ~80K | 1.09× | |
| 11 | North Kalimantan | ~20K | 1.07× | |
| 12 | East Java | ~600K | 1.05× | |
| 13 | Central Java | ~500K | 1.04× | |
| 14 | Lampung | ~100K | 1.04× | |
| 15 | Gorontalo (disambiguation)(2) | ~20K | 1.03× | |
| 16 | Jambi | ~60K | 1.02× | |
| 17 | Central Kalimantan | ~40K | 1.02× | |
| 18 | West Java | ~900K | 1.01× | |
| 19 | Jakarta | ~400K | 1.01× | |
| 20 | South Sumatra | ~100K | 1.01× | |
| 21 | West Kalimantan | ~80K | 1.01× | |
| 22 | North Sulawesi | ~60K | 0.97× | |
| 23 | East Kalimantan | ~80K | 0.95× | |
| 24 | Central Sulawesi | ~50K | 0.95× | |
| 25 | Banten | ~200K | 0.91× | |
| 26 | Southeast Sulawesi | ~40K | 0.91× | |
| 27 | Bangka-Belitung Islands | ~20K | 0.89× | |
| 28 | West Sulawesi | ~20K | 0.88× | |
| 29 | Bali | ~90K | 0.80× | |
| 30 | Maluku | ~20K | 0.78× | |
| 31 | West Papua | ~10K | 0.76× | |
| 32 | Papua (province) | ~20K | 0.69× | |
| 33 | North Maluku | ~10K | 0.68× | |
| 34 | East Nusa Tenggara | ~40K | 0.65× |
The strongest cross-interests of the Telegram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 43.56× | ||
| 02 | Philippine Stock Exchange | Business & Career | 19.86× | ||
| 03 | Internet forum | Technology & Electronics | 11.11× | ||
| 04 | truecaller | Internet & Social Media | 7.28× | ||
| 05 | Online chat | Technology & Electronics | 5.57× | ||
| 06 | Linux | Technology & Electronics | 5.16× | ||
| 07 | Omegle | Internet & Social Media | 4.99× | ||
| 08 | Finance | Business & Career | 2.70× | ||
| 09 | Instant messaging | Internet & Social Media | 2.51× | ||
| 10 | Politics and social issues | Politics & Society | 2.06× | ||
| 11 | Music videos | Music & Radio | 2.02× | ||
| 12 | Viral video | Internet & Social Media | 2.00× | ||
| 13 | FIFA World Cup | Sports | 1.98× | ||
| 14 | Video games | Games | 1.79× | ||
| 15 | Social media | Business & Career | 1.76× | ||
| 16 | YouTube | Movies & TV | 1.74× | ||
| 17 | Mobile phones | Technology & Electronics | 1.74× | ||
| 18 | Family | Kids & Family | 1.70× | ||
| 19 | Beauty | Beauty & Wellness | 1.60× | ||
| 20 | Fitness and wellness | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.47× | |
| Patriotism | CONSERVATISM | 2.43× | |
| Need for Security | CONSERVATISM | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.88× | |
| Travelling | THRILL | 1.15× | |
| Design Affinity | PREMIUM | 1.17× |
Telegram has an estimated audience of 5,438,901 people in Indonesia, concentrated in West Java and East Java.
36.1% of Telegram fans are female, 63.9% are male, with an average age of 36.4 years.
Telegram fans show strongest brand affinity for MSN (43.56×), Internet forum (11.11×), and Online chat (5.57×) over the country average.
Telegram fans in Indonesia are most concentrated in West Java (reach ~900K), East Java (reach ~600K), and Central Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Telegram itself, the audience over-indexes on Internet forum (11.11×), Online chat (5.57×), Omegle (4.99×), and Philippine Stock Exchange (19.86×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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