Rascasse Audience Intelligence

Instant messaging Audience in Indonesia

A data profile of the people who buy, follow and care about Instant messaging in Indonesia — modelled from more than twelve digital signal sources. Instant messaging has an estimated audience of 10,366,988 people in Indonesia.

#1among Content type in Indonesia
#59among Topic in Indonesia
#5in Internet & Social Media

The average Instant messaging fan in Indonesia is 35.0 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Instant messaging profile in Indonesia.

Audience size
10.4M
in Indonesia
Gender
45.4%♀
54.6% male
Age
35.0
average years
Country rank
#79
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Instant messaging fans

45.4% are female, 54.6% are male, average age 35.0.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Instant messaging audience in Indonesia
MetricValue
Female45.4%
Male54.6%
Average age35.0
Estimated audience size10,366,988
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Instant messaging audience in Indonesia
Age bracketShare%
16-1923%
20-2929%
30-3923%
40-4915%
50+10%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Instant messaging audience comes from Indonesia.

Worldwide audience distribution share by country for Instant messaging
CountryShare
United States19.0%
Brazil6.4%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Instant messaging audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Instant messaging fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Sulawesi~50K1.05×
02Jambi~100K1.04×
03Maluku~50K1.04×
04North Sulawesi~100K1.03×
05Bengkulu~90K1.03×
06East Kalimantan~200K1.02×
07West Kalimantan~200K1.02×
08Aceh~100K1.02×
09East Nusa Tenggara~100K1.02×
10South Sumatra~300K1.01×
11West Sumatra~200K1.01×
12South Kalimantan~100K1.01×
13Riau Islands~100K1.01×
14Gorontalo (disambiguation)(2)~40K1.01×
15North Kalimantan~30K1.01×
16West Nusa Tenggara~100K1.00×
17Papua (province)~60K1.00×
18North Maluku~40K1.00×
19West Papua~30K1.00×
20Lampung~200K0.99×
21Central Sulawesi~90K0.99×
22Central Kalimantan~80K0.99×
23Southeast Sulawesi~80K0.99×
24Riau~200K0.98×
25Bali~200K0.98×
26Special Region of Yogyakarta~200K0.98×
27South Sulawesi~300K0.97×
28North Sumatra~500K0.95×
29Banten~400K0.94×
30Central Java~900K0.90×
31Jakarta~700K0.89×
32East Java~1M0.87×
33West Java~1.5M0.83×
34Bangka-Belitung Islands0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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