A data profile of the people who buy, follow and care about Instant messaging in Poland — modelled from more than twelve digital signal sources. Instant messaging has an estimated audience of 1,860,078 people in Poland.
Instant messaging has an estimated audience of 1,860,078 people in Poland. 52.4% are female, 47.6% are male, average age 33.0. Top brand affinities: WhatsApp, TikTok, Snapchat, X, Lech Poznań.
Top brand affinities include WhatsApp, TikTok, Snapchat, with strongest over-indexing on WhatsApp (4.26× the country average).
Demographically, the Instant messaging audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Instant messaging fan in Poland is balanced, around 33.0 years old, with strong Price Sensitivity tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Instant messaging profile in Poland.
52.4% are female, 47.6% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 33.0 |
| Estimated audience size | 1,860,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Instant messaging audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
The strongest cross-interests of the Instant messaging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 4.61× | ||
| 02 | Internet & Social Media | 4.26× | |||
| 03 | TikTok | Internet & Social Media | 2.44× | ||
| 04 | Photographer | Technology & Electronics | 2.00× | ||
| 05 | X | Internet & Social Media | 1.92× | ||
| 06 | Humour | Literature | 1.69× | ||
| 07 | Filmmaking | Business & Career | 1.69× | ||
| 08 | Lech Poznań | Sports | 1.67× | ||
| 09 | Animal | Pets & Animals | 1.65× | ||
| 10 | Telecommunication | Technology & Electronics | 1.62× | ||
| 11 | School | Kids & Family | 1.60× | ||
| 12 | Photograph | Technology & Electronics | 1.56× | ||
| 13 | Mobile app | Technology & Electronics | 1.54× | ||
| 14 | Video | Movies & TV | 1.53× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 16 | Society | Politics & Society | 1.53× | ||
| 17 | Knowledge | Business & Career | 1.53× | ||
| 18 | Comedy movies | Movies & TV | 1.52× | ||
| 19 | Happiness | Health | 1.52× | ||
| 20 | Electronic music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.14× | |
| Sustainability | BALANCE | 1.13× | |
| Social Media Usage | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| DIY Mentality | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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