A data profile of the people who buy, follow and care about Instant messaging in Ireland — modelled from more than twelve digital signal sources. Instant messaging has an estimated audience of 770,940 people in Ireland.
Instant messaging has an estimated audience of 770,940 people in Ireland. 55.6% are female, 44.4% are male, average age 40.7.
The key figures that characterise the Instant messaging profile in Ireland.
55.6% are female, 44.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 40.7 |
| Estimated audience size | 770,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Instant messaging audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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