A data profile of the people who buy, follow and care about WhatsApp in Poland — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 4,134,125 people in Poland.
WhatsApp has an estimated audience of 4,134,125 people in Poland. 52.9% are female, 47.1% are male, average age 36.2. Top brand affinities: Pinterest, Erlang (programming language), Voice over IP, X, Na dobre i na złe.
Top brand affinities include Pinterest, Erlang (programming language), Voice over IP, with strongest over-indexing on Pinterest (4.92× the country average).
Demographically, the WhatsApp audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical WhatsApp fan in Poland is balanced, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Pinterest.
The key figures that characterise the WhatsApp profile in Poland.
52.9% are female, 47.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 36.2 |
| Estimated audience size | 4,134,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide WhatsApp audience comes from Poland.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the WhatsApp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Erlang (programming language) | Technology & Electronics | 39.29× | ||
| 02 | Internet & Social Media | 21.22× | |||
| 03 | Voice over IP | Technology & Electronics | 20.57× | ||
| 04 | Facebook Messenger | Internet & Social Media | 18.68× | ||
| 05 | Na dobre i na złe | Movies & TV | 6.36× | ||
| 06 | Vivus | Health | 5.51× | ||
| 07 | MSN | News | 5.31× | ||
| 08 | Internet & Social Media | 4.92× | |||
| 09 | Telegram | Internet & Social Media | 4.87× | ||
| 10 | Instant messaging | Internet & Social Media | 4.26× | ||
| 11 | Radio Eska | Music & Radio | 3.34× | ||
| 12 | X | Internet & Social Media | 3.11× | ||
| 13 | Internet & Social Media | 2.17× | |||
| 14 | Gmail | Internet & Social Media | 2.09× | ||
| 15 | TikTok | Internet & Social Media | 1.85× | ||
| 16 | Auchan | Shopping | 1.78× | ||
| 17 | Technology & Electronics | 1.63× | |||
| 18 | Onet.pl | News | 1.62× | ||
| 19 | Discount stores | Shopping | 1.62× | ||
| 20 | Pepco | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.34× | |
| Urban Lifestyle | OPEN | 1.26× | |
| Social Media Usage | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Travelling | THRILL | 0.75× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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