Rascasse Audience Intelligence

Humour Audience in Poland

A data profile of the people who buy, follow and care about Humour in Poland — modelled from more than twelve digital signal sources. Humour has an estimated audience of 5,179,193 people in Poland.

#1among Literary genre in Poland
#116among Topic in Poland
#5in Literature

Humour has an estimated audience of 5,179,193 people in Poland. 51.3% are female, 48.7% are male, average age 38.4. Top brand affinities: Stand-up comedy, Viral video, WhatsApp, Happiness, First-person shooter games.

Top brand affinities include Stand-up comedy, Viral video, WhatsApp, with strongest over-indexing on Stand-up comedy (2.21× the country average).

Demographically, the Humour audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Tradition.

The typical Humour fan in Poland is balanced, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for Stand-up comedy.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Humour profile in Poland.

Audience size
5.2M
in Poland
Gender
51.3%
48.7% male
Age
38.4
average years
Country rank
#182
Topic in Poland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humour fans

51.3% are female, 48.7% are male, average age 38.4.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Humour audience in Poland
MetricValue
Female51.3%
Male48.7%
Average age38.4
Estimated audience size5,179,193
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Humour audience in Poland
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4919%
50+19%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Humour audience comes from Poland.

Worldwide audience distribution share by country for Humour
CountryShare
United States22.5%
Brazil6.4%
India4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humour audience
#·InterestCategoryAffinity×
01Millie Bobby BrownMovies & TV2.87×
02Viral videoInternet & Social Media2.59×
03Stand-up comedyMovies & TV2.21×
04Musical filmMovies & TV2.12×
05Contemporary R&BMusic & Radio2.02×
06DiaryKids & Family2.02×
07High-definition televisionTechnology & Electronics1.88×
08Science fiction moviesMovies & TV1.84×
09Fiction booksLiterature1.79×
10Musical theatreMovies & TV1.79×
11First-person shooter gamesGames1.78×
12Instant messagingInternet & Social Media1.69×
13WhatsAppInternet & Social Media1.65×
14MeatFood & Beverages1.65×
15Financial servicesBusiness & Career1.64×
16Charity and causesBusiness & Career1.63×
17HappinessHealth1.59×
18WikipediaInternet & Social Media1.56×
19BNP ParibasBusiness & Career1.55×
20Online gamesGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Humour audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.27×
TraditionCONSERVATISM1.26×
ExtroversionTHRILL1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Humour audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Career OrientationPOWER0.83×
Luxury OrientationPREMIUM0.87×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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