A data profile of the people who buy, follow and care about Humour in Switzerland — modelled from more than twelve digital signal sources. Humour has an estimated audience of 1,940,113 people in Switzerland.
Humour has an estimated audience of 1,940,113 people in Switzerland. 50.4% are female, 49.6% are male, average age 42.2. Top brand affinities: Hornbach, Pets, Mobile phones, Wikipedia, Education.
Top brand affinities include Hornbach, Pets, Mobile phones, with strongest over-indexing on Hornbach (2.46× the country average).
Demographically, the Humour audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Humour fan in Switzerland is balanced, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Humour profile in Switzerland.
50.4% are female, 49.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 42.2 |
| Estimated audience size | 1,940,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Humour audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.46× | ||
| 02 | Transfermarkt | Sports | 2.39× | ||
| 03 | Real property | Home & Garden | 2.37× | ||
| 04 | Viral video | Internet & Social Media | 2.31× | ||
| 05 | Stand-up comedy | Movies & TV | 2.27× | ||
| 06 | High-definition television | Technology & Electronics | 2.24× | ||
| 07 | Charity and causes | Business & Career | 2.20× | ||
| 08 | University | Business & Career | 2.12× | ||
| 09 | Wikipedia | Internet & Social Media | 2.09× | ||
| 10 | Electronics | Technology & Electronics | 2.04× | ||
| 11 | Festival | Music & Radio | 1.96× | ||
| 12 | Mobile game | Games | 1.86× | ||
| 13 | Mobile phones | Technology & Electronics | 1.76× | ||
| 14 | Education | Business & Career | 1.71× | ||
| 15 | Pets | Pets & Animals | 1.63× | ||
| 16 | Spas | Beauty & Wellness | 1.62× | ||
| 17 | Social media | Business & Career | 1.57× | ||
| 18 | Current events | Arts & Culture | 1.57× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Higher education | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Spirituality | BALANCE | 1.44× | |
| Pet Ownership | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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