A data profile of the people who buy, follow and care about Humour in Australia — modelled from more than twelve digital signal sources. Humour has an estimated audience of 7,032,816 people in Australia.
Humour has an estimated audience of 7,032,816 people in Australia. 50.9% are female, 49.1% are male, average age 41.4. Top brand affinities: Wikipedia, Bored Panda, Jason Momoa, Alexandra Daddario, Michael J. Fox.
Top brand affinities include Wikipedia, Bored Panda, Jason Momoa, with strongest over-indexing on Wikipedia (1.77× the country average).
Demographically, the Humour audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Humour fan in Australia is balanced, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Humour profile in Australia.
50.9% are female, 49.1% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.4 |
| Estimated audience size | 7,032,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Humour audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.41× | ||
| 02 | Kitchen Nightmares | Movies & TV | 2.02× | ||
| 03 | Webtoon | Internet & Social Media | 1.86× | ||
| 04 | Michael McIntyre | Movies & TV | 1.86× | ||
| 05 | Jason Momoa | Movies & TV | 1.82× | ||
| 06 | Alexandra Daddario | Movies & TV | 1.80× | ||
| 07 | Wikipedia | Internet & Social Media | 1.77× | ||
| 08 | BTS | Music & Radio | 1.74× | ||
| 09 | Bored Panda | Internet & Social Media | 1.72× | ||
| 10 | Nintendo Switch | Games | 1.64× | ||
| 11 | Charli XCX | Music & Radio | 1.62× | ||
| 12 | Gal Gadot | Fashion & Accessoires | 1.60× | ||
| 13 | Christian Bale | Movies & TV | 1.58× | ||
| 14 | Russell Brand | Movies & TV | 1.57× | ||
| 15 | Mayim Bialik | Movies & TV | 1.56× | ||
| 16 | Doctor Strange | Literature | 1.55× | ||
| 17 | Michael J. Fox | Movies & TV | 1.53× | ||
| 18 | Nathan Fillion | Movies & TV | 1.52× | ||
| 19 | Late-night talk show | Movies & TV | 1.51× | ||
| 20 | Guardians of the Galaxy (film) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Spirituality | BALANCE | 1.08× | |
| Individualism | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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