A data profile of the people who buy, follow and care about Humour in South Africa — modelled from more than twelve digital signal sources. Humour has an estimated audience of 2,676,828 people in South Africa.
Humour has an estimated audience of 2,676,828 people in South Africa. 50.0% are female, 50.0% are male, average age 35.3. Top brand affinities: Late-night talk show, Emma Watson, Will Ferrell, Deutsche Welle, Criticism of religion.
Top brand affinities include Late-night talk show, Emma Watson, Will Ferrell, with strongest over-indexing on Late-night talk show (1.76× the country average).
Demographically, the Humour audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Humour fan in South Africa is balanced, around 35.3 years old, with strong Extroversion tendencies and a notable affinity for Late-night talk show.
The key figures that characterise the Humour profile in South Africa.
50.0% are female, 50.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 35.3 |
| Estimated audience size | 2,676,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 18% |
of the worldwide Humour audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deutsche Welle | Music & Radio | 1.77× | ||
| 02 | Late-night talk show | Movies & TV | 1.76× | ||
| 03 | Criticism of religion | Politics & Society | 1.57× | ||
| 04 | Emma Watson | Movies & TV | 1.55× | ||
| 05 | Will Ferrell | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Spirituality | BALANCE | 1.12× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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