A data profile of the people who buy, follow and care about Humour in Colombia — modelled from more than twelve digital signal sources. Humour has an estimated audience of 8,770,310 people in Colombia.
Humour has an estimated audience of 8,770,310 people in Colombia. 50.3% are female, 49.7% are male, average age 35.2.
Demographically, the Humour audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Tradition.
The key figures that characterise the Humour profile in Colombia.
50.3% are female, 49.7% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 35.2 |
| Estimated audience size | 8,770,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Humour audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.15× | |
| Tradition | CONSERVATISM | 1.07× | |
| Community Orientation | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.89× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Family Orientation | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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