Rascasse Audience Intelligence

Humour Audience in Argentina

A data profile of the people who buy, follow and care about Humour in Argentina — modelled from more than twelve digital signal sources. Humour has an estimated audience of 3,309,445 people in Argentina.

Humour has an estimated audience of 3,309,445 people in Argentina. 53.9% are female, 46.1% are male, average age 37.5. Top brand affinities: Henry Cavill, Non-alcoholic beverage, Jessica Alba, Breakfast television, Will Ferrell.

Top brand affinities include Henry Cavill, Non-alcoholic beverage, Jessica Alba, with strongest over-indexing on Henry Cavill (1.72× the country average).

Demographically, the Humour audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Extroversion.

The typical Humour fan in Argentina is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Henry Cavill.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Humour profile in Argentina.

Audience size
3.3M
in Argentina
Gender
53.9%
46.1% male
Age
37.5
average years
Country rank
#148
Topic in Argentina
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humour fans

53.9% are female, 46.1% are male, average age 37.5.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Humour audience in Argentina
MetricValue
Female53.9%
Male46.1%
Average age37.5
Estimated audience size3,309,445
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Humour audience in Argentina
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Humour audience comes from Argentina.

Worldwide audience distribution share by country for Humour
CountryShare
United States22.5%
Brazil6.4%
India4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humour audience
#·InterestCategoryAffinity×
01Henry CavillMovies & TV1.72×
02Non-alcoholic beverageFood & Beverages1.72×
03Jessica AlbaMovies & TV1.72×
04Will FerrellMovies & TV1.72×
05Video rental shopMovies & TV1.72×
06Deportivo AlavésSports1.72×
07Single malt whiskyFood & Beverages1.72×
08Endangered speciesPets & Animals1.72×
09Dolly PartonMusic & Radio1.72×
10Pittsburgh PiratesSports1.72×
11New York YankeesSports1.72×
12Emmy AwardMovies & TV1.72×
13Monopoly (game)Games1.72×
14Grey Goose (vodka)Food & Beverages1.72×
15Tabloid (newspaper format)Literature1.72×
16DurexHealth1.72×
17Atlanta BravesSports1.72×
18Buffy the Vampire SlayerMovies & TV1.53×
19Bella ThorneMovies & TV1.52×
20Breakfast televisionMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Humour audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.16×
ExtroversionTHRILL1.15×
SpiritualityBALANCE1.14×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Humour audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
MindfulnessBALANCE0.81×
Design AffinityPREMIUM0.82×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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