A data profile of the people who buy, follow and care about Humour in Argentina — modelled from more than twelve digital signal sources. Humour has an estimated audience of 3,309,445 people in Argentina.
Humour has an estimated audience of 3,309,445 people in Argentina. 53.9% are female, 46.1% are male, average age 37.5. Top brand affinities: Henry Cavill, Non-alcoholic beverage, Jessica Alba, Breakfast television, Will Ferrell.
Top brand affinities include Henry Cavill, Non-alcoholic beverage, Jessica Alba, with strongest over-indexing on Henry Cavill (1.72× the country average).
Demographically, the Humour audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Extroversion.
The typical Humour fan in Argentina is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Henry Cavill.
The key figures that characterise the Humour profile in Argentina.
53.9% are female, 46.1% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 37.5 |
| Estimated audience size | 3,309,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Humour audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henry Cavill | Movies & TV | 1.72× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 03 | Jessica Alba | Movies & TV | 1.72× | ||
| 04 | Will Ferrell | Movies & TV | 1.72× | ||
| 05 | Video rental shop | Movies & TV | 1.72× | ||
| 06 | Deportivo Alavés | Sports | 1.72× | ||
| 07 | Single malt whisky | Food & Beverages | 1.72× | ||
| 08 | Endangered species | Pets & Animals | 1.72× | ||
| 09 | Dolly Parton | Music & Radio | 1.72× | ||
| 10 | Pittsburgh Pirates | Sports | 1.72× | ||
| 11 | New York Yankees | Sports | 1.72× | ||
| 12 | Emmy Award | Movies & TV | 1.72× | ||
| 13 | Monopoly (game) | Games | 1.72× | ||
| 14 | Grey Goose (vodka) | Food & Beverages | 1.72× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.72× | ||
| 16 | Durex | Health | 1.72× | ||
| 17 | Atlanta Braves | Sports | 1.72× | ||
| 18 | Buffy the Vampire Slayer | Movies & TV | 1.53× | ||
| 19 | Bella Thorne | Movies & TV | 1.52× | ||
| 20 | Breakfast television | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Extroversion | THRILL | 1.15× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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