A data profile of the people who buy, follow and care about Humour in Indonesia — modelled from more than twelve digital signal sources. Humour has an estimated audience of 5,417,263 people in Indonesia.
Humour has an estimated audience of 5,417,263 people in Indonesia. 39.1% are female, 60.9% are male, average age 33.8. Top brand affinities: High-definition television, Traveloka, Radio, Online chat, Roblox.
Top brand affinities include High-definition television, Traveloka, Radio, with strongest over-indexing on High-definition television (1.62× the country average).
Demographically, the Humour audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Pet Ownership.
The typical Humour fan in Indonesia is more male, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for High-definition television.
The key figures that characterise the Humour profile in Indonesia.
39.1% are female, 60.9% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 33.8 |
| Estimated audience size | 5,417,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Humour audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
The strongest cross-interests of the Humour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast television | Movies & TV | 2.40× | ||
| 02 | Radio | Technology & Electronics | 2.31× | ||
| 03 | romantic comedies | Movies & TV | 2.13× | ||
| 04 | Buddhism | Health | 2.02× | ||
| 05 | Self-employment | Business & Career | 1.92× | ||
| 06 | Self-love | Health | 1.87× | ||
| 07 | Hinduism | Politics & Society | 1.86× | ||
| 08 | Scholarship | Kids & Family | 1.85× | ||
| 09 | Astro (Malaysian satellite television) | Movies & TV | 1.76× | ||
| 10 | Online chat | Technology & Electronics | 1.67× | ||
| 11 | Linux | Technology & Electronics | 1.64× | ||
| 12 | Allkpop | Music & Radio | 1.63× | ||
| 13 | High-definition television | Technology & Electronics | 1.62× | ||
| 14 | Traveloka | Travel & Leisure | 1.61× | ||
| 15 | Online gambling | Games | 1.57× | ||
| 16 | FamilyMart | Shopping | 1.57× | ||
| 17 | Bicycle | Cars & Mobility | 1.57× | ||
| 18 | Detective fiction | Literature | 1.57× | ||
| 19 | Roblox | Games | 1.54× | ||
| 20 | Meat | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.61× | |
| Pet Ownership | JOY | 1.28× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.67× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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