A data profile of the people who buy, follow and care about Mystery fiction in Indonesia — modelled from more than twelve digital signal sources. Mystery fiction has an estimated audience of 3,575,383 people in Indonesia.
The average Mystery fiction fan in Indonesia is 37.3 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
The key figures that characterise the Mystery fiction profile in Indonesia.
41.4% are female, 58.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 37.3 |
| Estimated audience size | 3,575,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 11% |
of the worldwide Mystery fiction audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.3% |
| China | 4.0% |
Where the Mystery fiction audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~400K | 1.28× | |
| 02 | Riau Islands | ~40K | 1.11× | |
| 03 | Special Region of Yogyakarta | ~70K | 1.10× | |
| 04 | Bengkulu | ~30K | 1.03× | |
| 05 | North Sumatra | ~200K | 1.01× | |
| 06 | Lampung | ~70K | 1.01× | |
| 07 | Bali | ~70K | 1.01× | |
| 08 | Central Sulawesi | ~30K | 1.01× | |
| 09 | Central Kalimantan | ~30K | 1.01× | |
| 10 | Papua (province) | ~20K | 1.01× | |
| 11 | Maluku | ~20K | 1.01× | |
| 12 | North Kalimantan | ~10K | 1.01× | |
| 13 | Banten | ~100K | 1.00× | |
| 14 | West Sumatra | ~60K | 1.00× | |
| 15 | West Kalimantan | ~50K | 1.00× | |
| 16 | Aceh | ~50K | 1.00× | |
| 17 | South Kalimantan | ~50K | 1.00× | |
| 18 | West Nusa Tenggara | ~40K | 1.00× | |
| 19 | Jambi | ~40K | 1.00× | |
| 20 | North Sulawesi | ~40K | 1.00× | |
| 21 | East Nusa Tenggara | ~40K | 1.00× | |
| 22 | Southeast Sulawesi | ~30K | 1.00× | |
| 23 | South Sulawesi | ~100K | 0.99× | |
| 24 | South Sumatra | ~90K | 0.99× | |
| 25 | Riau | ~80K | 0.99× | |
| 26 | East Kalimantan | ~60K | 0.99× | |
| 27 | Central Java | ~300K | 0.96× | |
| 28 | East Java | ~400K | 0.95× | |
| 29 | West Java | ~500K | 0.93× | |
| 30 | Gorontalo (disambiguation)(2) | 0.00× | ||
| 31 | West Sulawesi | 0.00× | ||
| 32 | Bangka-Belitung Islands | 0.00× | ||
| 33 | West Papua | 0.00× | ||
| 34 | North Maluku | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Mystery fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.