Rascasse Audience Intelligence

Manga Audience in Indonesia

A data profile of the people who buy, follow and care about Manga in Indonesia — modelled from more than twelve digital signal sources. Manga has an estimated audience of 4,974,097 people in Indonesia.

#4among Literary genre in Indonesia
#240among Topic in Indonesia
#11in Literature

The average Manga fan in Indonesia is 32.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Manga profile in Indonesia.

Audience size
5M
in Indonesia
Gender
49.4%♀
50.6% male
Age
32.5
average years
Country rank
#327
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manga fans

49.4% are female, 50.6% are male, average age 32.5.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Manga audience in Indonesia
MetricValue
Female49.4%
Male50.6%
Average age32.5
Estimated audience size4,974,097
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Manga audience in Indonesia
Age bracketShare%
16-1928%
20-2934%
30-3919%
40-4911%
50+7%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Manga audience comes from Indonesia.

Worldwide audience distribution share by country for Manga
CountryShare
United States15.8%
Japan13.4%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manga audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Manga fans by region: top regions in Indonesia
#RegionReachAffinity×
01South Kalimantan~100K1.51×
02Central Kalimantan~60K1.43×
03Riau Islands~70K1.28×
04East Kalimantan~100K1.26×
05Bangka-Belitung Islands~30K1.26×
06South Sumatra~100K1.20×
07Jakarta~500K1.19×
08West Kalimantan~80K1.15×
09Riau~100K1.14×
10Jambi~60K1.13×
11East Java~600K1.08×
12Central Java~500K1.08×
13West Sumatra~90K1.08×
14North Kalimantan~20K1.08×
15West Java~800K1.07×
16Banten~200K1.07×
17Special Region of Yogyakarta~90K1.06×
18Bengkulu~40K1.04×
19Lampung~100K1.02×
20South Sulawesi~100K1.01×
21Southeast Sulawesi~40K1.00×
22North Sulawesi~50K0.98×
23North Sumatra~200K0.96×
24West Sulawesi~20K0.87×
25Central Sulawesi~40K0.85×
26Aceh~60K0.83×
27Bali~80K0.78×
28Papua (province)~20K0.78×
29Maluku~20K0.78×
30West Papua~10K0.77×
31Gorontalo (disambiguation)(2)~20K0.75×
32North Maluku~10K0.75×
33West Nusa Tenggara~40K0.73×
34East Nusa Tenggara~30K0.52×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Indonesia

See Manga audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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